Eight of March's 10 best-sellers returned to the table in April, but one of the newbies may surprise you. In March, an incentive-heavy Nissan Altima fell just 1,517 cars short of the redesigned Toyota Camry, clinching the No. 2 best-selling car position. Incentives remain high, but Altima sales dropped drastically enough to knock it off the top 10 list. Instead, shoppers drifted toward the Honda Accord and Toyota Prius.
The Accord, one of April's two newcomers, gained 25.6% last month, snapping three months' sales malaise to fall just 1,435 cars short of the hard-charging, recently redesigned Camry. The shift surprised us, given the Accord is in its final year before a redesign while incentives are about the same as a year ago.
There's little surprise that the Prius' sales catapulted 101.7% despite gas prices leveling off this month. Three new Prius variants — a subcompact Prius c, larger Prius v and rechargeable Prius Plug-in — accounted for 76% of that rise. Strip those away, however, and even the original Prius handily outpaced its year-ago sales.