Tesla's Not-So-Typical Dealership
Starting at $109,000, the all-electric sports car is a double-niche product. It’s a lightning-quick two-seater with no gas tank — a toy for the wealthy — yet it’s also the most environmentally friendly car currently available.
“It’s a beautiful car, and it’s different than anything out there,” said Regional Sales Manager Dustin Krause. “There are a lot of people interested for a lot of different reasons, but think of how many [Porsche] 911s are out there. It’s that type of interest, but it throws the common thinking of an electric vehicle on its head.”
Krause won’t say how many Roadsters the store has sold since its grand opening in January but assures me Tesla Chicago — one of just seven Tesla stores in the country and the only Midwestern outpost — is doing just fine. Tesla spokesman Khobi Brooklyn said the automaker has sold about 1,200 Roadsters nationwide as of April.
The formal showroom is small, with three Roadsters and a display of the electric motor accounting for most of the decor. The majority of the cars they sell are custom-ordered and shipped from the manufacturer in California, said Seneca Geise, a sales adviser in the Chicago store.


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