People love Toyota but think Land Rover stinks, according to Consumer Reports' 2014 Car-Brand Perception Survey. The magazine quantified Toyota's brand image to an indexed score of 145, which put it ahead of second-place Ford (120 points), third-place Honda (109) and Chevrolet (105). On the flip side, Land Rover's 4-point index score placed it last; sister brand Jaguar scored just 9 points.
Consumer Reports said brand perception reflects how consumers view auto brands across seven categories: quality, safety, performance, value, fuel economy, design/style and technology/innovation. Myriad factors, from marketing and recalls to actual hands-on experience and awards, influence the scores. And it's those categories — in that order of importance — that consumers find most important in cars, the magazine said.