Kia Super Bowl Ad Takes 2015 K900 for a Ride in 'The Matrix'

An automaker's Super Bowl XLVIII TV ad will mark the return of "The Matrix," but it's not an announcement of the revival of Toyota's defunct hatchback. Instead, Kia has co-opted the imagery of the blockbuster sci-fi film trilogy in its TV spot, "The Truth," to challenge the world's presumptions about luxury vehicles. The 2015 K900, Kia's all-new premium rear-wheel-drive sedan, boasts the automaker's first V-8 and is being positioned as the Korean automaker's most aggressive foray into the luxury realm.

2015 Kia K900: Up Close

In the ad, which is set to debut during Sunday's Super Bowl, we find that ever-faithful, Neo-evangelizing "Matrix" guru Morpheus has not ended up quite as we might've expected after the saga's climatic war against the machines. The character, played by actor Laurence Fishburne, evidently is now working as an upscale-restaurant valet — albeit not one content just to pull your car around and pocket his tip. Morpheus informs a well-dressed couple that "it is the world of luxury that has been pulled over your eyes" and offers them a familiar color-coded choice to learn the truth or continue living a lie. You can guess which one they opt for, resulting in a heavily referential ride replete with evil agents, bending spoons and bullet-time explosions — plus a rather confounding opera performance by our hero. Watch the commercial above.

By Matt Schmitz | January 29, 2014 | Comments (2)

Have You Seen Cars.com's Latest Drama-Deficient Commercials?

PregnantDramaAd

If you watched Super Bowl XLVII last month — as more than 108 million people did — you likely caught Cars.com's ad in which a couple seeking a bit of drama in their car-buying experience inadvertently find themselves in possession of a wolf pup much to the toothy chagrin of its protective mother.

That was just the first in a series of unfortunate events for characters in Cars.com's similarly humorous follow-up spots advertising its "All Drive. No Drama." campaign. Each of the three new TV ads finds drama-coveting characters getting what they asked for: a mother and father being overly honest with their daughter in the face of sibling rivalry; a rebellious corporate employee refusing to be a yes-man in a board meeting; and a husband and wife making a (literally) pregnant pause in their conversation with a car salesman.

Check out all three spots below.

By Matt Schmitz | March 4, 2013 | Comments (3)

How The Automakers Scored in Super Bowl XLVII

CarsInfographicLead

Wondering which of the automakers that advertised in Super Bowl XLVII got the biggest bang from their buck, whether it was from social buzz (people tweeting or posting on Facebook) or through driving consumers to Cars.com to search for their cars and trucks?

Well, we've got answers for you. The winner on the buzz front was Ram, whose "Farmer" ad featuring the voice of the late radio great Paul Harvey drew lots of accolades. As for driving consumer action, Toyota took home the trophy. Check out our infographic below for all the details. Click on it for a larger version.

By Patrick Olsen | February 6, 2013 | Comments (0)

Grading Super Bowl XLVII's Car Commercials

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Every year it's easy to say that the Super Bowl commercials aired between plays often get more attention than the action on the field. As in previous years, we grade the commercials that automakers have spent millions of dollars on to woo car shoppers. Check out our scores and the full videos below, and if you haven't seen it already, Cars.com had a spot in the big game, too.

By David Thomas | February 3, 2013 | Comments (3)

Watch Cars.com's Super Bowl XLVll Commercial

SBDrama

In our latest Super Bowl commercial, Cars.com shows there's "No Drama" when using our website for online car shopping. If you missed the ad, you can watch it on your computer, smartphone, tablet, mini-tablet — what have you.

This is the first spot in a new campaign that shines a spotlight on Cars.com's approach to drama-free car shopping online no matter which device you've got handy.

Check out the commercial below.

By David Thomas | February 3, 2013 | Comments (0)

Super Bowl Ad Announces Price of 2014 Mercedes-Benz CLA-Class

According to a Mercedes-Benz ad running Sunday during Super Bowl XLVII, you won't have to make a deal with the devil to own a luxury vehicle and enjoy all of the "seductive" side effects that come with it. The 2014 Mercedes-Benz CLA-Class — the automaker's first front-wheel-drive compact sedan — will start at $29,900 when it hits dealerships in September (no word yet on the destination charge), according to the TV spot. The CLA-Class starts higher than many competitors, including the 2013 Audi A3 ($28,165), 2013 Acura ILX ($26,795) and 2013 Buick Verano ($23,965). All competitor prices include destination.

By Matt Schmitz | January 31, 2013 | Comments (3)

VW Super Bowl Ad Turns Day at Office Into Jamaican Joyride

Regardless of which team is suffering the agony of defeat after Sunday's big game, Volkswagen's Super Bowl XLVII ad will try to convince football fans to "get happy," as if life were an island escape.

The TV spot takes place in a drab corporate-office-park setting straight out of "Office Space," where the employees are fighting a nasty case of the Mondays — everyone, that is, except Dave. Dave has undergone an overnight metamorphosis from Midwestern cubicle jockey to laid-back Jamaican guy with a philosophy to match. Dave breezes through his morning at the office trying to perk up woebegone coworkers with vocalist Bobby McFerrin-style catchphrases.

The joyful evangeliziation culminates when Dave takes colleagues for a joyride in his red Volkswagen Beetle to the sunny sounds of The Partridge Family's "Come on Get Happy." The field trip returns a few minutes late, and just as our protagonist's supervisor meets him at the car window for a reprimand, the big boss leans into view from the Beetle's passenger seat and instructs him to "chill" — in his newly acquired Jamaican accent, of course.

Watch the commercial above.

Related
The Top 10 Commercials of Super bowl XLVI
Check Out Cars.com's New Singing Commercials
Seinfeld Begs, Bribes Way Into Acura NSX
By Matt Schmitz | January 29, 2013 | Comments (0)

Audi to Let Viewers Choose Super Bowl Ad Ending

2013AudiS6

Remember "Choose Your Own Adventure" books? This year, Audi's Super Bowl XLVII commercial will be something of a "Choose Your Own Advertisement" for online voters.

Imagine for a moment you're a teenage boy on prom night with no confidence … and no date. As if on cue, Dad tosses you the keys to his 2013 Audi S6, infusing you with an abundance of aplomb. You cruise over to the big dance in the performance sedan, stroll into the gymnasium, approach the prom queen and plant a smooch on her that she won't soon forget. But then what happens?

By Matt Schmitz | January 24, 2013 | Comments (2)

Dramatized Focus Group Video

Cars.com is bringing drama to the Big Game. Find out how on Feb. 3, and for a sneak peek, check out the video above.

By Jennifer Geiger | January 21, 2013 | Comments (0)

Check Out Cars.com's New Singing Commercials

Harmonica Blues

What can we say? Cars.com had a surprise hit with its Super Bowl XLVI commercial. Sure, some folks might not have been fans at first, but the little ditty has crept into the public's consciousness. At least that’s what everyone on Twitter keeps saying including a few famous folks like Jenna Fischer from NBC's "The Office" and Terrell Thomas of the New York Giants.

Now Cars.com is rolling out two more spots with musically inclined car shoppers in them.

Check out both ads on our Facebook page.

By David Thomas | March 9, 2012 | Comments (5)

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