According to a Mercedes-Benz ad running Sunday during Super Bowl XLVII, you won't have to make a deal with the devil to own a luxury vehicle and enjoy all of the "seductive" side effects that come with it. The 2014 Mercedes-Benz CLA-Class — the automaker's first front-wheel-drive compact sedan — will start at $29,900 when it hits dealerships in September (no word yet on the destination charge), according to the TV spot. The CLA-Class starts higher than many competitors, including the 2013 Audi A3 ($28,165), 2013 Acura ILX ($26,795) and 2013 Buick Verano ($23,965). All competitor prices include destination.
Regardless of which team is suffering the agony of defeat after Sunday's big game, Volkswagen's Super Bowl XLVII ad will try to convince football fans to "get happy," as if life were an island escape.
The TV spot takes place in a drab corporate-office-park setting straight out of "Office Space," where the employees are fighting a nasty case of the Mondays — everyone, that is, except Dave. Dave has undergone an overnight metamorphosis from Midwestern cubicle jockey to laid-back Jamaican guy with a philosophy to match. Dave breezes through his morning at the office trying to perk up woebegone coworkers with vocalist Bobby McFerrin-style catchphrases.
The joyful evangeliziation culminates when Dave takes colleagues for a joyride in his red Volkswagen Beetle to the sunny sounds of The Partridge Family's "Come on Get Happy." The field trip returns a few minutes late, and just as our protagonist's supervisor meets him at the car window for a reprimand, the big boss leans into view from the Beetle's passenger seat and instructs him to "chill" — in his newly acquired Jamaican accent, of course.
Remember "Choose Your Own Adventure" books? This year, Audi's Super Bowl XLVII commercial will be something of a "Choose Your Own Advertisement" for online voters.
Imagine for a moment you're a teenage boy on prom night with no confidence … and no date. As if on cue, Dad tosses you the keys to his 2013 Audi S6, infusing you with an abundance of aplomb. You cruise over to the big dance in the performance sedan, stroll into the gymnasium, approach the prom queen and plant a smooch on her that she won't soon forget. But then what happens?
Aside from the impact football players make on the field, the NFL's Super Bowl is known for its buzz-enducing commercials. Advertisers try to gauge success in many ways, but for automakers the proof is driving off the car lots.
Between plays, Super Bowl XLVI showcased numerous car commercials, indubitably provoking discussion. Whether it was the commercial itself that led to the Honda CR-V's best-selling status or Super Bowl commercial failure that gave way to a Ford Mustang victory, well, that's for the Don Drapers and Roger Sterlings to decide.
This year, automakers blitzed the commercial breaks of perhaps the most watched football game of all time like never before. Some automakers like Chevy had five different commercials, and Kia had three. How did they do? We rate the top 10 below along with the YouTube videos of each. Don’t worry; we’ve also posted all the ads we didn’t think rated well, so you can fully weigh in with your own ratings.
Although most of us know by now that Nicolas Cage and the Mayans got it wrong and the world probably won't end in 2012, Chevrolet wants you to know that the apocalypse is no match for its Silverado pickup.
In case you haven’t heard, Hyundai is on a roll, and it's using game-time commercials to make sure everyone knows it. Though we can safely say Hyundai spent much of 2011 at the top of its game, the automaker is channeling the ultimate underdog with one of its Super Bowl XLVI ads.
It's sort of surprising that Lexus hasn't shown a Super Bowl ad during its more than two decades of existence. Now, after losing its 11-year sales crown as the largest luxury automaker to BMW, Lexus has decided the time is now to remind people what the brand is all about. It's showing off the newly redesigned 2013 Lexus GS series in its Super Bowl spot.
The ad borrows several motifs from the "Jurassic Park" film, including the rippling water and the dull thud of something big approaching. Overall, the ad builds excitement. And what's up with the four other cages in the background shown at the end? Lexus says it has another eight new or updated models to launch this year, including the refreshed Lexus LX 570 shown earlier at the Detroit auto show.
Automakers are rolling out the big names for their Super Bowl XLVI ads. Comedian Jerry Seinfeld is the latest star to endorse a car during a game-time commercial.
Unsurprisingly, the spot is funny, and true to form, it's an uncomfortable funny. Jerry wants the new Acura NSX, but finds out he’s customer No. 2 on the waiting list. In response, he launches a campaign to be the first in line to get Acura's new sports car.