Wondering which of the automakers that advertised in Super Bowl XLVII got the biggest bang from their buck, whether it was from social buzz (people tweeting or posting on Facebook) or through driving consumers to Cars.com to search for their cars and trucks?
Well, we've got answers for you. The winner on the buzz front was Ram, whose "Farmer" ad featuring the voice of the late radio great Paul Harvey drew lots of accolades. As for driving consumer action, Toyota took home the trophy. Check out our infographic below for all the details. Click on it for a larger version.
If the cameo reunion of Destiny's Child didn't surprise you enough, Super Bowl XLVII's halftime show was supposed to have another stunner: the 2014 Chevrolet Corvette. The Detroit News reports producers approached GM about including the seventh-generation supercar, which debuted at January's 2013 North American International Auto Show, in Beyoncé's halftime performance.
Alas, it fell through.
"We were glad to help when we were approached by the producers of the Super Bowl halftime show about the possibility of integrating a car into the show production," GM said in a statement. "We worked with all the parties involved on a variety of possibilities, including one scenario that would have included the new Corvette Stingray as part of the show. In the end it did not work out, but we were honored to be asked."
Every year it's easy to say that the Super Bowl commercials aired between plays often get more attention than the action on the field. As in previous years, we grade the commercials that automakers have spent millions of dollars on to woo car shoppers. Check out our scores and the full videos below, and if you haven't seen it already, Cars.com had a spot in the big game, too.
In our latest Super Bowl commercial, Cars.com shows there's "No Drama" when using our website for online car shopping. If you missed the ad, you can watch it on your computer, smartphone, tablet, mini-tablet — what have you.
This is the first spot in a new campaign that shines a spotlight on Cars.com's approach to drama-free car shopping online no matter which device you've got handy.
According to a Mercedes-Benz ad running Sunday during Super Bowl XLVII, you won't have to make a deal with the devil to own a luxury vehicle and enjoy all of the "seductive" side effects that come with it. The 2014 Mercedes-Benz CLA-Class — the automaker's first front-wheel-drive compact sedan — will start at $29,900 when it hits dealerships in September (no word yet on the destination charge), according to the TV spot. The CLA-Class starts higher than many competitors, including the 2013 Audi A3 ($28,165), 2013 Acura ILX ($26,795) and 2013 Buick Verano ($23,965). All competitor prices include destination.
Regardless of which team is suffering the agony of defeat after Sunday's big game, Volkswagen's Super Bowl XLVII ad will try to convince football fans to "get happy," as if life were an island escape.
The TV spot takes place in a drab corporate-office-park setting straight out of "Office Space," where the employees are fighting a nasty case of the Mondays — everyone, that is, except Dave. Dave has undergone an overnight metamorphosis from Midwestern cubicle jockey to laid-back Jamaican guy with a philosophy to match. Dave breezes through his morning at the office trying to perk up woebegone coworkers with vocalist Bobby McFerrin-style catchphrases.
The joyful evangeliziation culminates when Dave takes colleagues for a joyride in his red Volkswagen Beetle to the sunny sounds of The Partridge Family's "Come on Get Happy." The field trip returns a few minutes late, and just as our protagonist's supervisor meets him at the car window for a reprimand, the big boss leans into view from the Beetle's passenger seat and instructs him to "chill" — in his newly acquired Jamaican accent, of course.
Remember "Choose Your Own Adventure" books? This year, Audi's Super Bowl XLVII commercial will be something of a "Choose Your Own Advertisement" for online voters.
Imagine for a moment you're a teenage boy on prom night with no confidence … and no date. As if on cue, Dad tosses you the keys to his 2013 Audi S6, infusing you with an abundance of aplomb. You cruise over to the big dance in the performance sedan, stroll into the gymnasium, approach the prom queen and plant a smooch on her that she won't soon forget. But then what happens?
Aside from the impact football players make on the field, the NFL's Super Bowl is known for its buzz-enducing commercials. Advertisers try to gauge success in many ways, but for automakers the proof is driving off the car lots.
Between plays, Super Bowl XLVI showcased numerous car commercials, indubitably provoking discussion. Whether it was the commercial itself that led to the Honda CR-V's best-selling status or Super Bowl commercial failure that gave way to a Ford Mustang victory, well, that's for the Don Drapers and Roger Sterlings to decide.
This year, automakers blitzed the commercial breaks of perhaps the most watched football game of all time like never before. Some automakers like Chevy had five different commercials, and Kia had three. How did they do? We rate the top 10 below along with the YouTube videos of each. Don’t worry; we’ve also posted all the ads we didn’t think rated well, so you can fully weigh in with your own ratings.