Much to our surprise, the carpeted floormats that came with our 2013 Subaru BRZ long-term tester were trashed after just two months. The outside piping unraveled and gray carpeting fuzz balls blew into the wind when the mats finally came out after barely surviving 90 days of daily use during a mild Chicago winter. Currently Subaru doesn't offer an all-weather floormat for the BRZ like its other cars, so we turned to aftermarket floormat manufacturer WeatherTech for a winter-friendly alternative.
WeatherTech recently released its digitally molded FloorLiner front floormats for the BRZ that retail for $99.95. Calling the FloorLiner product "floormats" may be misleading because what WeatherTech offers provides substantially more floor coverage and protection than the flimsy pieces of carpet found in most new cars. Managing Editor David Thomas liked the set he got for his 2010 Subaru Outback so much that they don't come out after winter ends. His two kids may make them more valuable year-round.