Automotive News reports (subscription required) that Cadillac will drop pricing immediately on certain trim levels of the CTS by up to $3,000. GM redesigned its premium brand's luxury sedan for the 2014 model year, and it arrived in late 2013 with a price hike of more than $6,000. Sales in 2014 fell 3.8 percent compared to 2013 — not exactly the pace you'd expect for a redesigned car.
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But Cadillac will reportedly dial back the car's pricing. In a memo obtained by Automotive News, the brand told its dealers it will trim sticker prices by $1,000 to $3,000 and add more features to certain trim levels. We reached out Cadillac for full pricing but didn't hear back. Still, Automotive News says that with the CTS' 3.6-liter V-6, the Premium and Performance trims fall $3,000 apiece. Prices for certain turbocharged 2.0-liter trims will fall $2,000, but the base model (also with the turbo 2.0-liter engine) remains the same $46,340, including a destination fee.
That still positions the CTS as a bargain alternative to midsize luxury cars like the BMW 5 Series and Mercedes-Benz E-Class, which both start above $50,000. It doesn't necessarily mean you'll save as much cash on a CTS, as Cadillac executives have said they want to reduce the brand's reliance on incentives. For the new CTS, those are steep: Citing research firm Autodata, Automotive News noted that the average CTS needed $9,213 in total incentives to sell in 2014, which is much higher than the E-Class ($7,219) or 5 Series ($6,831). Lower MSRPs will all but certainly prompt GM to scale back incentives, but that, in turn, could bolster the car's resale value down the road.
Cars.com photo by Evan Sears