40 mpg Ford Fiesta, Other Small Cars Flounder
Automakers quickly turned to small cars when gas hit $4 a gallon in 2008. Folks everywhere downsized, trading in giant SUVs for traditional compacts and the latest subcompacts, like the Toyota Yaris. The trend prompted Ford to bring its best global small car to the U.S., the Ford Fiesta, while it looked to beef up its compact, the Focus, to be a more premium offering. This trend of subcompact and larger compact is being seen across the industry.
The Fiesta has been on sale for a few months with a full inventory on most lots. (There are more than 9,000 in Cars.com’s national inventory.) However, the Fiesta isn’t setting the sales world on fire, and the rest of the segment isn’t, either.


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