The Saab brand has historically cultivated a cult-like following, and in its troubled times, supporters are rallying. Though not much has been heard from Saab since the automaker filed for bankruptcy late last December, brand loyalists haven’t been as quiet. As the company begins to wind down and negotiate the restructuring process, enthusiasts are ramping up efforts to promote the ill-fated marque.
Fan site SaabsUnited.com has launched a campaign called "We are Many, We are Saab" and has organized caravans and rallies across the U.S. and the world in a final show of support for the troubled company and its vehicles. It's reporting that 39 countries hosted or plan to host more than 100 events this January, many in the U.S.