Ford and Lexus have a lot riding on their new SUVs. The redesigned Ford Escape and refreshed Lexus RX recently hit dealer lots and have big shoes to fill. The two have been hot sellers for their brands — the RX is Lexus' best-selling model, period — and both are in competitive segments.
That's why both automakers should feel a bit of relief: The two topped this month's Cars.com Buzz Index. The rankings chart how many people are searching for these models on Cars.com, as well as how many are contacting dealers from the site.
The 2013 RX has been getting a heavy marketing push right out of the gate with constant TV commercials and even billboards along major highways. Most of the model's changes are cosmetic — it has the same engine and overall dimensions as the 2012 — but the updated styling is eye-catching.
Ford, meanwhile, completely overhauled the Escape for 2013. Managing Editor David Thomas reviewed the small SUV and said, "A duo of new turbo engines offer better performance than the competition, the interior is roomy and comfortable, high-tech gadgetry works well, and it even looks cool."