One of the first big scoops I ever landed as an automotive blogger was the story that Oprah was giving away free cars to her audience. My wife just happened to walk by Harpo Studios, which is near her office in Chicago, and filled me in that there were hundreds of cars with bows on them. The giveaway was one of the biggest model-specific promotions ever, and the Pontiac G6 seemingly had Oprah’s stamp of approval.
The same is happening again, except the vehicle being given away is a VW Routan minivan, and there will only be two lucky winners, not 276.
The Routan has been a failure for VW since its launch last year, and many thought production wouldn’t resume at the Chrysler plant where it’s made alongside the Town & Country and Dodge Grand Caravan minivans.
The company hopes Oprah’s stamp of approval will bring some of that Pontiac G6 frenzy to the Routan.