What Does 'All-New' Really Mean?


By Ali Oswald

If you've spent any time looking for a new car, you've probably noticed that some terms keep popping up again and again. Phrases like all-new, redesigned or even refreshed may seem like variations on the same theme, but these terms actually mean different things.

Related: The Business of Redesigns

"All-new" is widely used, but not always in the same way by car manufacturers.

"Automakers like to use all-new all the time," said Dave Sullivan, an analyst at automotive research firm AutoPacific. It's used in car commercials to generate interest among buyers who want a new car, Sullivan said, but it has another meaning, too.

All-new models have been created from a blank sheet of paper, said Chrysler spokeswoman Wendy Orthman. Honda spokeswoman Jessica Howell adds that all-new models can be ones that haven't been seen before. Two examples are the 2015 Alfa Romeo 4C sports car and the 2015 Acura TLX luxury sedan.

Confusing matters, all-new and redesigned are sometimes used interchangeably.

By Jennifer Newman | August 18, 2014 | Comments (0)

Part 3: What Drives a Redesign?


When rethinking any car or SUV, automakers are looking both at how they can improve sales, but also how they can improve the driving experience. We look at the most important touchpoints and concepts behind the newest Durango.

By Patrick Olsen | September 25, 2013 | Comments (1)

Part 2: The Life Cycle of a Redesign


Executing a redesign (or a refresh) is a process that is literally years in the making. See how the Product Planning, Technical and Brand teams at Dodge worked together to bring forth the new Durango.

By Patrick Olsen | September 24, 2013 | Comments (1)

The Business of Redesigns


Every year, automakers introduce dozens of new cars, and most of those are redesigns of a previous model. Why are these re-engineered, revamped and revved-up models so important to automakers? What do they really cost? And what do they mean to the bottom line? In this series of infographics, we'll look at the state of redesigns and use the refreshed 2014 Dodge Durango as a case study. The first infographic below details the impact of a redesign on automakers.

By Patrick Olsen | September 23, 2013 | Comments (1)

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