Part 3: What Drives a Redesign?


When rethinking any car or SUV, automakers are looking both at how they can improve sales, but also how they can improve the driving experience. We look at the most important touchpoints and concepts behind the newest Durango.

By Patrick Olsen | September 25, 2013 | Comments (1)

Part 2: The Life Cycle of a Redesign


Executing a redesign (or a refresh) is a process that is literally years in the making. See how the Product Planning, Technical and Brand teams at Dodge worked together to bring forth the new Durango.

By Patrick Olsen | September 24, 2013 | Comments (1)

The Business of Redesigns


Every year, automakers introduce dozens of new cars, and most of those are redesigns of a previous model. Why are these re-engineered, revamped and revved-up models so important to automakers? What do they really cost? And what do they mean to the bottom line? In this series of infographics, we'll look at the state of redesigns and use the refreshed 2014 Dodge Durango as a case study. The first infographic below details the impact of a redesign on automakers.

By Patrick Olsen | September 23, 2013 | Comments (1)

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