J.D. Power Releases 2009 APEAL Study
The reasoning behind J.D. Power and Associates’ Automotive Performance, Execution, and Layout study is to find out “how gratifying a new vehicle is to own and drive” for each customer.
The overall winner in the 2009 APEAL study was Porsche, which maintained its dominance in the top spot for the fifth straight year. Rounding out the top five were several other luxury brands: Jaguar, Cadillac, Audi and BMW.
Individual categories included one decent upset: In the Midsize Premium Car category, the Hyundai Genesis beat out both the BMW 5 Series and the Jaguar XF. Other winners of interest included the Dodge Challenger, Volkswagen CC, Ford Flex and Nissan Maxima — all relatively new models.


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