Dodge is a little surprised by who's buying the current Charger: The brand says more than half of Charger buyers are the coveted millennial generation, and a third don't even cross-shop any competitors before they buy one. For Charger buyers, the car isn't a family sedan. It's a style statement, with its aggressive lines, big engines and in-your-face attitude.
When it came time to update the Charger and Challenger, Dodge decided to take a new route with the Charger. The Challenger is retro, and the 2015 model plays up that aspect; the new 2015 Charger is now more modern than the outgoing one, giving Dodge buyers a choice in how they want their performance — old school or latest thing.