Ford Announces Sync Strategy, Price

Ford’s new Microsoft Sync in-car entertainment and communication system has a price tag, and it’s not that bad. For $395, buyers will be able to add the option onto selected Ford and Mercury vehicles and it will be standard equipment on Lincoln models.

Besides Lincolns, higher-end trims of Ford and Mercury vehicles will eventually come with Sync standard. The first models to get Sync will be the 2008 Ford Focus, Fusion, Taurus, Taurus X, Edge, Explorer and Sport Trac, and the Lincoln MKX and MKZ. Sync should start becoming available on those models before the end of the year. 

Sync has Bluetooth capability and integrates peripherals like MP3 players into the system using voice recognition software. That means you can surf through your iPod’s playlists with voice commands. It also will read text messages from your phone aloud, even translating abbreviations like LOL. Plus it’s multilingual for English, French and Spanish speakers. Check out the video below for Ford’s promotional take on the new technology.

And on a personal note, as a Zune owner, I’m excited to finally see a press photo with something other than an iPod in it.

The Urban DINK: 2007 Lincoln MKZ AWD

This is going to be a tough one. Let me just say it right off, the Lincoln MKZ — formerly Zephyr — is not going to make it on my list of most noticeable test cars. In fact, it has stirred up some major feelings of dissatisfaction, starting with my No. 1 complaint: sticker price.

The all-wheel-drive Lincoln MKZ starts at $31,050, and my test car with navigation and the premium sound package ($2,495), heated and cooled seats ($495), interior satin/aluminum trim ($195), Sirius Satellite Radio ($195) and HID headlamps ($495) totaled $35,640 after destination. Yes, $35,640 for what is basically a tarted-up Ford Fusion.

I’m not one of those message-board lurkers who routinely rail against what many call “badge engineering.” That’s when a company like Ford uses the same platform for various models under various nameplates. However, this is one case of badge engineering that has gone completely awry. The MKZ and Mercury Milan are basically no different from a much more affordable Fusion; similarly equipped with AWD, leather and navigation, the Fusion costs $28,265. The Fusion, with all of its trim levels and options, is actually a very competent midsize sedan, and it’s priced properly.