Japan Quake Has Minimal Impact on March Sales
Tales of shortages of Japanese imports might have sent customers running to snap up Toyota Prius hybrids, but buyers of almost every brand were signing up for new cars in March.
Japanese automakers hit hard by the quake, such as Nissan, actually turned around a record-setting March. It was Nissan’s best sales month in history, climbing 27% from March 2010.
Other Japanese automakers saw significant increases in overall sales:
- Mitsubishi +39%
- Mazda +33%
- Nissan +27%
- Honda +19%
- Subaru +13%
Toyota was one of the lone brands and the only automaker to see sales decrease versus March 2010. The dip of more than 9.2% for the company is especially severe because last March the company was caught up in a scandal that involved high-profile recalls for stuck accelerator pedals.


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