Top 10 Worst Auto Industry Names

SkyActiv

The auto industry has its share of bad names, and we're not talking bad car names. No, these are bad industry names: drivetrains, technologies or trim-naming schemes that leave car shoppers scratching their heads, rolling their eyes or just plain laughing. Our editors racked their heads for the choicest bungles, and here are our top 10. Some are marketing missteps; others are engineer speak that marketers should have rescued.

Read on.

By Kelsey Mays | August 15, 2013 | Comments (6)

Mercedes-Benz Lets You Light Up Your Hood Ornament

Mercedes-Benz's new dealer-installed illuminated logo option kind of looks like the glowing arc reactor in Iron Man's chest — though anyone who's seen the blockbuster films knows Tony Stark's luxury brand of choice is Audi. Still, it's not Robert Downey Jr. who stars in Mercedes-Benz's new commercial, but the automaker's three-pointed star itself, now illuminated with LED and light-tube technology to further punctuate the point, just in case the standard iconic logo wasn’t enough for luxury shoppers.

The video ad, posted to YouTube on Wednesday, features a photographic retrospective of Mercedes models through the decades that have borne the three-pointed star; it's accompanied by a sweeping orchestral score. The ad tempts viewers with the taglines, "Mercedes-Benz has offered the star for years … now we even make it shine," and "Discover the Illuminated Star."

By Matt Schmitz | June 6, 2013 | Comments (4)

Sorry, Spocks; Mercedes-Benz CLS550 Handles Golf Clubs Just Fine

Spock_vs_Spock_2

By now you, and 1.8 million other people, have seen the humorous Audi S7 commercial on YouTube featuring past and present "Star Trek" Spock actors Leonard Nimoy and Zachary Quinto.

It's a great ad that cleverly shows the rivalry between automakers. But we've got a problem with the depiction of poor Leonard Nimoy not being able to fit his clubs in the CLS' trunk.

Why?

Well, because we fit a set of clubs in there just fine. Actually, it was two sets and an overnight bag.

By David Thomas | May 8, 2013 | Comments (0)

Super Bowl Ad Announces Price of 2014 Mercedes-Benz CLA-Class

According to a Mercedes-Benz ad running Sunday during Super Bowl XLVII, you won't have to make a deal with the devil to own a luxury vehicle and enjoy all of the "seductive" side effects that come with it. The 2014 Mercedes-Benz CLA-Class — the automaker's first front-wheel-drive compact sedan — will start at $29,900 when it hits dealerships in September (no word yet on the destination charge), according to the TV spot. The CLA-Class starts higher than many competitors, including the 2013 Audi A3 ($28,165), 2013 Acura ILX ($26,795) and 2013 Buick Verano ($23,965). All competitor prices include destination.

By Matt Schmitz | January 31, 2013 | Comments (3)

2014 Mercedes-Benz CLS63 AMG Adds Power, All-Wheel Drive

2014_cls63amg_1

Mercedes-Benz’s CLS63 AMG not only looks like a spaceship but feels rocket-powered, and for 2014, the sleek sedan receives even more power plus standard all-wheel drive. The CLS63 AMG now makes 557 horsepower in the base model and 585 hp with the optional S-Model Package, according to initial European specs. Power numbers may change a bit upon U.S. translation.
 
The CLS63 AMG’s twin-turbocharged 5.5-liter V-8 is dialed up with more boost from the turbochargers to increase power over the 2013’s base 518 hp and available 550-hp engine. The all-wheel-drive system, called 4Matic, is brand new to the CLS63 AMG, and Mercedes says it’s geared for driving dynamics with a power split of 33% to the front wheels and 67% to the rear. With power digging at all four wheels, Mercedes estimates zero to 62 mph (100 kmph) times at a staggering 3.6 seconds for the S-Model.
 
Expect the 2014 CLS63 AMG and CLS63 AMG S-Model to hit U.S. dealerships this fall. Mercedes’ E63 AMG receives similar changes for 2014, which you can read about here.

Related
2014 Mercedes-Benz E63 AMG at the 2013 Detroit Auto Show
More Mercedes-Benz News
2012 Mercedes-Benz CLS Review
By Joe Bruzek | January 11, 2013 | Comments (0)

Recall Alert: 2012 Mercedes-Benz CLS550

MercedesCLS550Pic
Mercedes-Benz is recalling 23 model-year 2012 CLS550 and CLS550 4Matic vehicles because of a problem with the hood-latching mechanism, according to the National Highway Traffic Safety Administration.

In the affected vehicles, which were built between Dec. 1 and Dec. 13, 2011, the bolts that hold the hood's secondary latch striker may have been insufficiently tightened and could loosen. If two of the four bolts become loose, the secondary hood-latch function would be ineffective, and the hood could open while the vehicle is moving, increasing the risk of a crash.

Mercedes will begin notifying owners in December, and dealers will check and retighten the bolts as necessary. Owners may contact Mercedes-Benz at 800-367-6372 or call NHTSA's vehicle-safety hotline at 888-327-4236.

Related
More Recall News
Cars.com Family Reviews the 2012 Mercedes-Benz CLS-Class
More Mercedes-Benz News

By Matt Schmitz | November 20, 2012 | Comments (0)

Mercedes-Benz CLS Shooting Brake: Photo Gallery

Mercedes-Benz CLS Shooting Brake

Apparently the stunning second-generation CLS coupe is popular enough that Mercedes-Benz has decided to build a wagon variant of the model, dubbed the CLS Shooting Brake. It was first seen as a concept in 2010, and it looks relatively unchanged, stylistically. The Shooting Brake will be powered by a diesel V-6 or V-8 and can be equipped with Mercedes' 4Matic all-wheel-drive system. The model features a standard power liftgate, rear air suspension and optional trailer hitch. There's no word yet if the model will be sold in the U.S., but it's unlikely. Continue below for more photos.

Related
More Mercedes-Benz News 
Mercedes Greenlights CLS Shooting Brake for Production 
Mercedes Debuts Wild Wagon Concept

By Colin Bird | July 2, 2012 | Comments (6)

Daily News Briefs: July 2, 2012

Mercedes_CLS_wagon

Mercedes-Benz will introduce a wagon version of the coupe-like CLS-Class sedan dubbed the CLS Shooting Brake, but it won't come stateside. A shooting brake — an old term for wagon — hasn't been offered in the CLS' eight-year history. In back, the car gets hand-stitched sidings in the cargo area and porcelain trimmings, like in Mercedes' flagship S-Class, elsewhere. Aluminum cargo rails will be optional, as will a wooden cargo floor complete with contrasting inlays. Measuring less than an inch longer than the CLS sedan, the Shooting Brake boasts a 54.7 cubic feet of cargo room, Mercedes says. That's comparable to the E-Class wagon's 57.4 cubic feet, which is what Benz wagon fans in the U.S. will have to live with. Spokesman Dan Barile says there are "no immediate plans" for the CLS wagon to come here. Stay tuned for a photo gallery later today.

In other news:

By Kelsey Mays | July 2, 2012 | Comments (0)

Cars.com Family Reviews the 2012 Mercedes-Benz CLS-Class

12CLS

Some might question the family friendliness of the 2012 Mercedes-Benz CLS-Class, but Cars.com Family contributor Carrie Kim says this four-seater is a bona fide family car. With a spacious interior and a “four-door coupe” design, the CLS550 fits passengers big and small. This car makes a convincing case as a way to transport your family while integrating parents’ desires for power, safety and style in one stunning package.

2012 Mercedes-Benz CLS-Class Review

By Jennifer Newman | December 23, 2011 | Comments (0)

Naughty or Nice: Steering Wheels

Steering_wheel_NON
The steering wheel is an important piece of a car’s success or failure. It is, after all, what drivers interact with the most, whether commuting to work or sawing away on a racetrack. A great steering wheel combines a natural-feeling grip with a stylish layout and technology functions to complete the overall experience. It's not as easy to design one as you might think.
 
More Naughty or Nice Picks

By Joe Bruzek | December 13, 2011 | Comments (14)

Search Results

KickingTires Search Results for

Search Kicking Tires

KickingTires iPhone App
Ask.cars.com