Competes with: Rolls-Royce Ghost, Bentley Continental Flying Spur, other Mercedes S-Class sedans
Looks like: A longer S-Class with more badging — you know, in case Mercedes' badging changes weren't confusing enough
Drivetrain: 523-horsepower, twin-turbo 6.0-liter V-12 with seven-speed automatic transmission; rear-wheel drive
Hits dealerships: Spring 2015
Remember Maybach? The ultra-luxury brand from 1920s Germany got a reboot by then-DaimlerChrysler in the 2000s, giving moneyed shoppers the Type 57 and Type 62 sedans and eventually the preposterously expensive Type 62 Landaulet. Sales topped out at just 244 cars in 2004, miniscule even for an ultra-luxury brand. The recession put the final nail in Maybach's gold-plated coffin, and the brand had its swan-song year in 2012.
Related: Mercedes-Benz Renames Much of its Lineup
Well, the swan — or song — is back. Mercedes plans to bestow the Maybach designation on a modified V-12 S-Class sedan, complete with extra trunk badging to signal the difference. Mercedes released several images of the car. It debuts this month during auto shows in Guangzhou, China, and Los Angeles, which signals Mercedes' intent to launch Maybach as a global brand. But the once-stratospheric pricing will come down to earth, if only a bit.