Ford's luxury brand has needed some help in the way of new product for a while now, and it got a big boost with the 2015 Lincoln MKC compact luxury crossover. An undeniably stylish hatchback, it features a choice of two turbocharged engines, scads of high-tech safety systems, an optional THX premium stereo, and big wheels and tires. The new crossover is slowly helping Lincoln crawl back from oblivion, thanks in no small part to television commercials starring Matthew McConaughey and countless spoofs of said commercials starring everyone from Ellen DeGeneres to Jim Carrey.
Related: 2015 Lincoln MKC Review
But Lincoln has a plan to boost its luxury chops in the eyes of consumers, and it starts with this: the Black Label series. Option up an MKC or MKZ sedan, and you have a perfectly nice car — but check the Black Label box, and you'll get something a bit more special. The Black Label series is a combination of unique, premium interior materials and colors, and an ownership experience at the dealer level that aims to inject some personalized pampering into the purchase and ownership process.
When buying a Black Label vehicle, you work with specially trained "liaisons" who will either take you into a special lounge at the dealership or visit you at your home or office to configure your car. When you've purchased the car, it can be delivered to your home (if you live within 30 miles of the dealer) instead of to the dealer. A four-year 50,000-mile premium maintenance plan is included that covers all maintenance and wear, including free car washes and an annual detailing. All that stuff is nice, but how is the car itself and importantly, how much is it?