- Looks like: The Devil's own SUV
- Defining characteristics: Aggressive design, 600 hp, 24-inch wheels, side cameras in lieu of mirrors
- Ridiculous features: A name that is simultaneously shorter and more cumbersome than Lamborghini's other model names
- Chances of being mass-produced: Lamborghini gives the usual "gauging interest" line, but it seems inevitable
At the Beijing Motor Show today, Lamborghini introduced the four-door, four-seat Urus concept, an SUV that the automaker is likely to market within the next few years. Though the concept's formal unveiling is in Beijing, Cars.com got a peek last month at a top-secret preview in New York City, where invitees were required to surrender all cameras and cellphones and, just to be sure, submit to metal detectors and wanding. (No, we're not joking.)
Like most Lambos, the Urus is named for a bull—or in this case, a type of bull: The company describes Urus, also known as Aurochs, as the ancestor of domestic cattle whose appearance is still evident in modern Spanish fighting bulls.