"The 2015 Kia K900 feels like a Kirkland brand luxury sedan from Costco — tasty and much less expensive than a name-brand model, but falling short in sophistication, refinement and cachet," Cars.com reviewer Aaron D. Bragman says. Check out Bragman's review for more.
Cars.com photo by Aaron D. Bragman
Can Kia build a rear-wheel-drive luxury sedan that people will actually cross-shop with the established players? That's what an epic Super Bowl commercial tried to sell people on a few weeks ago, and we had a chance to take the red pill and spend a day piloting Kia's new 2015 K900 premium luxury full-size sedan to see just how deep the rabbit hole really goes.
Kia hosted this drive event in a location befitting a premium status: Newport Beach, Calif. From there, we wound down the Pacific coast and inland through parts of Southern California's wine country, which gave us a solid mix of highways and city streets as well as canyons to get a good feel for the K900's merits.
Kia plans to offer a V-6 and V-8 version of the K900, but only the V-8 will be available at launch this March. Its starting price is $60,400, including a destination charge. Our V-8 tester was also equipped with the VIP Package, which pushed the sticker price up to $66,400.
An automaker's Super Bowl XLVIII TV ad will mark the return of "The Matrix," but it's not an announcement of the revival of Toyota's defunct hatchback. Instead, Kia has co-opted the imagery of the blockbuster sci-fi film trilogy in its TV spot, "The Truth," to challenge the world's presumptions about luxury vehicles. The 2015 K900, Kia's all-new premium rear-wheel-drive sedan, boasts the automaker's first V-8 and is being positioned as the Korean automaker's most aggressive foray into the luxury realm.
In the ad, which is set to debut during Sunday's Super Bowl, we find that ever-faithful, Neo-evangelizing "Matrix" guru Morpheus has not ended up quite as we might've expected after the saga's climatic war against the machines. The character, played by actor Laurence Fishburne, evidently is now working as an upscale-restaurant valet — albeit not one content just to pull your car around and pocket his tip. Morpheus informs a well-dressed couple that "it is the world of luxury that has been pulled over your eyes" and offers them a familiar color-coded choice to learn the truth or continue living a lie. You can guess which one they opt for, resulting in a heavily referential ride replete with evil agents, bending spoons and bullet-time explosions — plus a rather confounding opera performance by our hero. Watch the commercial above.
Not even a full year after Kia announced its premium Cadenza sedan an even more luxury-oriented K900 is here to bring Kia into the luxury car segment ... again. The K900's feature list reads legitimately with an available V-8 engine, leather-trimmed dashboard, 9.2-inch navigation system, available Nappa leather interior, fully digital instrument cluster, reclining rear seats and available full LED lighting.
Michael Sprague, Kia's executive vice president of marketing & communications, announced preliminary pricing at the K900's debut: $50,000 for an entry-level V-6 and $65,000 for a fully optioned V-8. That $50,000 is a touch more than the starting price of a BMW 5 Series, Lexus GS 350 and Audi A6.
This is one of those times when actually getting "up close" is vital to separate the promise from reality.
Cars.com reviewer Kelsey Mays says Kia's new V-8-powered, rear-wheel-drive luxury sedan could go a long way toward elevating the brand's status. Although the K900 has classy looks outside and a refined cabin inside, Mays says the new sedan’s name is pretty forgettable.
The K900 borrows its front-end styling from the Kia Cadenza, but this new sedan is larger, more powerful and more upscale. Check out the video for more.
Kia's Cadenza full-size sedan is an upscale step for the budget brand, but the K900 takes things much farther. The rear-wheel-drive luxury K900 sedan is new for 2015, and we got a closer look after its debut at the 2013 Los Angeles Auto Show.
The V-8 powered sedan — Kia's first — wears a LED head- and taillights, Kia's signature grille and plenty of chrome trim. Click here for more information, and check out the gallery below; Cars.com photos by Evan Sears.
Competes with: Acura RLX, Cadillac XTS, Hyundai Equus
Looks like: A super-sized Kia Cadenza
Drivetrain: 311-horsepower, 3.8-liter V-6 or 420-hp, 5.0-liter V-8; eight-speed automatic transmission and rear-wheel drive
Hits dealerships: First quarter 2014
Kia takes a big step toward offering premium vehicles with its rear-wheel-drive K900 full-size luxury sedan. The K900 has many firsts for the Kia brand, including the first V-8 engine, first use of rear-wheel drive in a sedan, first head-up display, and first rear cross-traffic alert and precollision warning systems. Kia says the K900 is the next logical progression for its brand, citing its cars such as the Optima, Sorento and Cadenza that have brought in more affluent customers.
The brand known for value-rich compact cars like the Forte may have taken two steps forward in upping its luxury game with the rear-wheel-drive K900.
Kia has made no secret of its intentions to introduce a large, rear-wheel-drive luxury sedan to its current U.S. lineup. Teased early last year as the K9, then introduced overseas as the Quoris, Kia announced the flagship sedan's official U.S. name, and it sounds more like what you'd call a futuristic robotic police dog than a luxury sedan: the K900. It will debut at the Los Angeles Auto Show next month.
The K900 is scheduled to go on sale in 2014 with a V-6 or V-8 engine and "...take value to new levels of sophistication," according to Kia. The K900 shows off nearly identical exterior likeness to the front-wheel-drive Cadenza already offered in the U.S.
Other than Kia's brief teaser, there's little information about what "value" and "sophistication" the K900 will feature when it arrives. We'll have more information when Kia debuts the K900 at the L.A. Auto Show on Nov. 20.Related
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