It's always fun to see car marketers duke it out, be in on billboards (and the occasional balloon) or ever-popular ads gone viral. Audi is usually the one taking swipes at its German competitors, but Jaguar has the latest ad — and it goes right after the icon of all luxury sedans, Mercedes-Benz's redesigned S-Class.
Naturally, you'd expect to see lots of fast-paced shots where an XJ thumps an S550 'round the Nürburgring, no? Well, there's none of that. In fact, no single vehicle is shown.
But there are chickens. Lots of chickens.