Infiniti, Nissan's luxury division, sees an opportunity for growth in two segments — one addressed by the three-row JX crossover, the other by a future model that slots below the brand's popular G25/G37.
Ben Poore, vice president of Infiniti's U.S. business unit, sat down with us at the recent L.A. Auto Show to talk about the brand's potential. With inventories outpacing the industry average — unusual for a luxury brand — sales improved 3 percent in November, but they remain down nearly 4 percent this year. Poore notes the year-over-year results compare to a huge sales year (2010) for Infiniti, but says better inventory should help the road ahead.
He has high hopes for the JX crossover, a car he says targets "a very different market" from the QX SUV despite both having three rows of seats. While the $58,700 QX56 boasts V-8 towing capacity and a flashier clientele, Poore says the $40,450 JX35 hits the jackpot segment of luxury crossovers: the "luxury family."