The final month of winter continued to be a challenging one for many automakers. Poor weather through large swaths of the country dampened sales in many regions buried under snow and ice. March capped off a weak sales quarter, which saw inventories swell and incentive spending boosted to lure customers into showrooms. The past month proved that signs of spring are finally upon us, and for some automakers the thaw came early to dealers across the U.S., especially those selling trucks and luxury cars.
In fact, trucks led much of the sales gains for March, with especially strong performances from Ram, Ford and Toyota. The Ram brand had its best month for pickup sales in a decade, and the brand as a whole posted a 29 percent gain year-over-year in March versus March 2013. Ford's F-Series was up as well, jumping 5.1 percent for the month, while Toyota's Tundra posted its best sales month since August 2008. The Chevrolet Silverado saw a 6.8 percent gain, while the GMC Sierra sales were up by 22 percent.