
We’ve been covering the rollout of April incentives this week, and so far the deals coming from Chrysler, Dodge and Jeep are the most jaw-dropping. The weak economy and double-digit sales slump in March spurred major incentive spending from Ford, while GM has kept incentives about even for the past few months. Chrysler, however, has incentives so large that, in some regions, they even beat the radical employee discount sale from the summer of 2006.
Not surprisingly, the biggest numbers are on large trucks and SUVs, with the Dodge Ram half-ton sporting a $5,500 cash-back offer. The Dodge Durango and Chrysler Aspen have $2,500-$3,000 cash back, while the Jeep Commander and Grand Cherokee have between $3,500 and $4,000 cash back. Those prices don’t quite match the 2006 employee pricing deals of $6,000 in some cases, but they’re nothing to sneeze at.
If you’re looking for an inexpensive car, though, there is significant savings on the company’s lowest-priced models. The Chrysler PT Cruiser is seeing between $1,500 and $3,000 cash back, dropping the MSRP of $15,685 to $12,685 or 19% off. At the height of employee pricing, the PT saw just $1,084 off.
What’s that you say? The PT is an aging model? What about something newer, like the Dodge Caliber? That’s getting $1,000-$2,000 off, with added regional cash back of $1,000 in some areas. That drops MSRP from $14,580 to $11,580 or about 21% off.
Our ultimate pick, though, would have to be the Dodge Magnum, which is being discontinued. It’s still a lot of car for the money, especially with some regions seeing total cash back of $4,000, with $2,000 in additional regional cash-back. That drops the $24,120 MSRP to $18,120 or almost 25% off.
There are a lot more cash-back offers on these brand’s entire lineups, broken down below, along with the fine print.