The Cars.com Redesign Index
It can cost up to $1 billion or more to develop a new or redesigned car, so sales success — and not just a little bit of it — matters. Determining which of those new cars hit the mark with consumers is no easy task. In the past three model years, significant redesigns averaged a 33% increase in year-over-year sales in the months after they were launched compared with their predecessors in the same period a year earlier. With numbers like that, most automakers could claim success with a redesign. But some cars rose above that lofty mark while others fell below. Which were the redesigns that car shoppers lined up for?
Cars.com crunched sales figures for 61 redesigns or introductions that replaced outgoing cars over the past four model years. We set a sales floor and grouped cars into three sales tiers — after all, a bit player can easily double its sales with a sharp redesign, but market saturation makes it harder for a popular model to do the same. We compared six months of sales after dealers ramped up inventory with the same time period from the year before. Finally, we also accounted for the growth in the overall auto market, meaning that if the whole market went up 10%, we assume that tide would have carried these redesigns as well.


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