What Are Pontiac Owners Buying Today?
Has it been nearly two years since General Motors filed for bankruptcy protection? Yes indeed. The automaker filed Chapter 11 in June 2009, and with that, the fates of Hummer, Saturn and Pontiac were sealed.
The most important of those shuttered brands was arguably Pontiac because of its size. In 2008, Pontiac was the 12th most popular brand in America, slotting between Kia and Mazda. So where is the Pontiac diaspora migrating? They’re mainly going to other GM brands, according to a recent study by RL Polk & Co.
In 2010, of the 57,641 former Pontiac owners looking for a new ride, nearly 53.3% of them purchased another remaining GM brand. Historically, nearly 60% of Pontiac owners have remained loyal to GM, so the figure is slightly down.


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