Ford dropped the starting price for the slow-selling Focus Electric by another $6,000 for 2014 and 2015. Effective for all remaining 2014 Focus Electric hatchbacks, the starting price is now $29,995 including destination. The same sub-$30,000 price also applies to the incoming 2015 Focus Electric, which received some of the interior changes but not the visual updates or new steering wheel of its gasoline-powered sibling.
Those prices come before a maximum $7,500 federal tax credit, which means a Focus Electric could start as low as $22,495 if you have sufficient tax liabilities. That’s right in line with the Nissan Leaf, whose price dropped $6,400 in 2013. After applying the maximum tax credit, a 2015 Leaf starts at $22,360.