As we reported earlier, Ford will upgrade the performance speed and usability of its MyFord Touch system and will deliver the upgrade via USB jump drive to existing customers starting early next year. The 2013 Ford Escape, Flex and Taurus will be the first new Fords equipped with the upgraded system.
We’re now learning that the performance upgrade will affect some 250,000 existing Ford owners — purchasers of the Ford Focus, Explorer, Edge and Lincoln MKX, according to the Los Angeles Times blog. MyFord Touch debuted more than a year ago, on the 2011 Ford Edge and Lincoln MKX.
The jump drive will be mailed to owners, and Ford says the upgrade should take about 45 minutes to complete. If owners don’t feel up to upgrading the system themselves, Ford says you can bring your Ford to a dealership that will perform the upgrade for free. Another 200,000 Fords equipped with MyFord Touch were sold outside the U.S.; Ford is still deciding on how to upgrade the system for those owners.
The improvements come after intense customer and critic complaints that the system was confusing, slow and buggy. In fact, the prolific introduction of MyFord Touch over the year, apparently much to chagrin of Ford buyers, was enough to dramatically decrease Ford’s reliability and initial quality scores with Consumer Reports and J.D. Power and Associates, respectively. Ford says that nearly 85% of people who own vehicles with MyFord Touch find it easy to use, before the upgrade.