If you've noticed automakers like Nissan, Honda and GM reducing the prices of their electric vehicles in recent months, then Ford's plan to slash the 2014 Focus EV's price won't come as a shock. Despite Ford's insistence that it would not follow suit, the Detroit automaker is now wooing mainstream buyers with a $4,000 discount on the EV for 2014, according to the Detroit News.
The new base price for the Focus EV is $35,995, including a $795 destination charge. That's down more than 10% from the previous base price, though still more than $6,000 costlier than the Nissan Leaf, the newspaper noted. A $7,500 federal tax credit knocks the price down to $28,495, including destination; in California, an additional state tax credit takes the price down another $2,500.