Godzilla Bites Off a Mouthful in New Fiat 500L Ad

Remember those TV commercials back when the 1998 "Godzilla" movie came out featuring the King of Monsters himself opposite that annoying "Yo quiero Taco Bell"-spouting, gordita-hawking Chihuahua? Well as of Monday, the great lizard is back in the advertising game — sans lapdog — in time for the release of the latest "Godzilla" reboot, which stomps into theaters May 16. And this time, he's traded Mexican for Italian as he throws his considerable weight behind Fiat.

Kia Super Bowl Ad Takes 2015 Kia K900 for a Ride in 'The Matrix'

The just-released cross-marketing spot — boasting visual effects by the same team that brought Godzilla out of retirement for the new Warner Bros. and Legendary Pictures production — features the eponymous creature rampaging through a chaotic cityscape, feasting on cars like the man from Mars in Blondie's "Rapture." The car cuisine of choice comes courtesy of the Italian automaker. When Godzilla attempts to devour a 500L, however, he soon learns he's bitten off more than he can chew, segueing into the ad's tagline, "The four-door Fiat 500L. It's a lot bigger than you think."

The all-new 2014 500L is longer and wider than the regular 500. The front-wheel-drive hatchback is powered by a 1.4-liter turbocharged four-cylinder that makes 160 horsepower and 184 pounds-feet of torque, pushing it from zero to 60 mph in just less than 9 seconds. But rest assured 500L drivers, while you might not be fast enough to outrun gargantuan radioactive lizards, your supersized minicar will prove too hard to swallow.

Watch the commercial above.

By Matt Schmitz | May 7, 2014 | Comments (0)

Fiat's Italian Brands Plan Massive Assault


The first name in the new Fiat Chrysler Automobiles is, of course, Fiat, but that doesn't mean there will be much news for the Italian brand in the U.S. over the next five years.

Dodge Means Performance: SRT Comes Back to the Fold

Only a couple of new Fiat models are coming to our market by 2018, but combined with the relaunch of the Alfa Romeo badge and the expansion of Maserati in the U.S., there will be some interesting new vehicles to see down at the Italian end of your FCA showroom:

By Aaron Bragman | May 6, 2014 | Comments (2)

2015 Jeep Renegade Video

The 2015 Jeep Renegade is all-new, but visitors to the 2014 New York International Auto Show — where the subcompact SUV is bowing — will see a lot of familiar features. Cars.com reviewer Kelsey Mays says its boxy shape, Patriot-like lines and seven-bar grille show its Jeep pedigree. However, the Renegade's similarities to the Fiat 500L hatchback on which it's based reveal some family blending as the Italian automaker and Chrysler realize their landmark merger. Watch the video for more — especially the rather novel etching of Moab, Utah, topography into storage-compartment mats.

More 2014 New York Auto Show Coverage

By Matt Schmitz | April 24, 2014 | Comments (1)

Recall Alert: 2014 Fiat 500L


Vehicles Affected: Approximately 18,100 model-year 2014 versions of the Fiat 500L.

The Problem: According to the automaker, Chrysler received reports that some vehicles equipped with the automatic transmission were not consistently shifting out of Park and not shifting into other gears in a timely fashion. "The investigation discovered the function of one microcontroller component may be compromised by certain temperature extremes. A software update resolves the issue," the automaker said in a statement. No accidents or injuries have been reported.

The Fix: Dealers will upgrade the vehicle's transmission software for free.

What Owners Should Do: Chrysler has not yet provided an owner notification schedule. Owners can call Chrysler at 800-853-1403 for more information.

More Recalls

Manufacturer image

By Jennifer Geiger | March 12, 2014 | Comments (0)

2014 Fiat 500L Fits Families Just Fine


I recently had a stint in the 2014 Fiat 500L with my family, which includes a 6-foot-2 husband and three growing daughters ages 9, 11 and 13. I wasn't expecting much more than a fun and novel week driving something instantly recognizable, but the truth is that the 500L is much more functional for families than one would think.

In a world full of large, practical SUVs that start to look and feel the same, I really enjoyed previous weeks in both the Fiat 500c and the 500 Abarth. I was concerned that the 500L would sacrifice the fun factor and uniqueness of the little Fiats, but I was pleasantly surprised. Not only does it look great in the flesh, but it also proved to be very practical. While some of its competitors in the "cute little car" market have grown without gaining significant, practical everyday space (Mini Countryman, anyone?), the 500L is an exception.

By Kristin Varela | December 26, 2013 | Comments (6)

2014 Fiat 500L: Family Checklist


The "L" in Fiat's 2014 500L could stand for love. My family and I loved the 500L for lots of reasons. It's comfortable, flexible and rather family-of-four friendly. I didn't see that coming in this not-so-little hatchback.

First of all, the 500L — the L stands for large — has a fun look. On paper, my test car's dark gray metallic paint job wouldn't seem exciting, but in person, the optional white-colored roof ($500) made the gray color look sporty and modern. The design of Fiat's 500 is echoed in the L; it still has the nifty round headlights and taillights, smiley grille and bubbly shape. It's longer and wider than its 500 sibling and kind of breadbox-shaped, but this allows for easy loading and unloading not just of people but of stuff, too.

By Sara Lacey | October 4, 2013 | Comments (0)

Most-Watched Videos of the Week

The 2014 Fiat 500L moved up through the ranks since last week to land in the No. 1 spot on this week's list of most-watched videos. Two other holdovers from last week, the 2014 Toyota Tundra and 4Runner, checked in at Nos. 2 and 3, while newcomer the 2013 Infiniti M35h debuted in fourth. Check out what was popular:

1. 2014 Fiat 500L
2. 2014 Toyota Tundra

3. 2014 Toyota 4Runner
4. 2013 Infiniti M35h
5. 2013 Light-Duty Challenge

By Matt Schmitz | August 17, 2013 | Comments (0)

2014 Fiat 500L Video

Cars.com reviewer Kelsey Mays says the 2014 Fiat 500L might be just what car buyers are looking for in a small four-door hatchback. This longer, wider and taller offshoot of the Fiat 500 boasts easy entry and exit, comfortable and versatile rear-passenger seating and impressive cargo space. However, driver comfort is debatable, negotiating curvy roads feels clumsy and the premium-fuel-for-best-results necessity is annoying. Watch the video above and see if you agree with Mays that the 500L's overall value outshines its shortcomings.

2014 Fiat 500L: Test Car Gallery
Cars.com Reviews the 2014 Fiat 500L
More Fiat 500 News on Cars.com
By Matt Schmitz | August 7, 2013 | Comments (1)

2014 Fiat 500L: Car Seat Check

Not only does Fiat's new compact crossover have loads of quirky style, it's also roomier than it looks. The 2014 500L is an enlarged version of the automaker's tiny 500, and those extra inches really matter. The new L easily seats five passengers, and exposed Latch anchors make it car-seat-friendly.

By Jennifer Geiger | July 25, 2013 | Comments (0)

2014 Fiat 500L: Test Car Gallery


In his critique of the 2014 Fiat 500L, Cars.com reviewer Kelsey Mays says the drivability and refinement of this new enlarged four-door hatchback could solidify its position among European compacts sought by U.S. buyers. Our test metallic gray 500L Easy model with a black interior and cloth seats started at $20,995, including an $800 destination charge. Its turbocharged 1.4-liter four-cylinder engine is paired with a six-speed manual transmission and has an estimated fuel economy of 25/33 mpg city/highway. The hatchback included two options packages, as well as $350 heated front seats and a white roof for $500, which brought the total to $23,245, including destination.

Standard equipment inside included active head restraints, power windows and door locks, remote keyless entry, cruise control, hill start assist, a rear window defroster, Bluetooth connectivity, a leather-wrapped tilt/telescoping steering wheel and a leather-wrapped shift knob. Outside, the 500L came with 16-inch aluminum wheels, daytime running headlamps, heated power mirrors and deep-tinted glass.

By Matt Schmitz | July 19, 2013 | Comments (1)

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