Chrysler Resale Values Increase
The increasing resale value of Chrysler vehicles comes as a spot of good news after the automaker emerged from bankruptcy only a month ago, and it’s happened without Chrysler slashing prices.
Chrysler managed to get its inventory down from a 114-day supply when it entered bankruptcy to just a 71-day supply at the end of June (an ideal number is about 60). Detroit inventory lots where Chrysler stores its unsold cars are emptying out for the first time in years, and the company is no longer bullying dealers into taking more cars than they can sell.
As a result, the company’s prices have stabilized at an average transaction price of $25,200. With 25% fewer dealers, the average price will likely grow, given the dealer network — which in some cases was competing against itself — has been cut into leaner form.
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