Bet you didn't know just how much of the latest-generation Dodge Viper is actually hand-built. Most people don't — they think it's just another muscle car, albeit an expensive one, not a hand-built and customizable machine on par with the best European supercars. Dodge has decided to use its slow-build technique to its advantage with a new personalization program.
Related: Research the Dodge Viper
In a first for the industry, Dodge has announced the new Viper 1 of 1 program in which customers can now customize their Viper in one of 25 million possible variants — at no extra cost. Ordering a new 2015 Viper GT Custom (known as the GTC) will begin a very special process for the buyer, who will get to choose from a palette of 8,000 colors, 24,000 hand-painted custom stripes, 10 wheel options, 16 interior trims, six aero packages and a host of stand-alone options.
When a customer selects a color and stripe package, a small paint chip will be sent to the buyer for confirmation. After that, a 1-18 scale "speed form" model of the Viper painted in the chosen colors will be sent. When the owner gives the final go-ahead, the car's colors and specs will be locked in — and no other Viper will be built with that configuration for that model year, guaranteeing an exclusivity not found in cars costing less than $100,000.