Dodge's three-row crossover is updated for 2014, but the automaker is taking a much more retro tack with the Durango's ad campaign. In conjunction with the release of "Anchorman 2: The Legend Continues," pitchman Ron Burgundy returns to the screen as the new face of the Durango, touting the crossover's "standard glove box" and horsepower that's "360 times better than a horse."
The Durango goes on sale later this month, and the movie, starring Will Ferrell, debuts on Dec. 20. Check out www.BurgundyDodge.com for the commercials and more antics.
When rethinking any car or SUV, automakers are looking both at how they can improve sales, but also how they can improve the driving experience. We look at the most important touchpoints and concepts behind the newest Durango.
Executing a redesign (or a refresh) is a process that is literally years in the making. See how the Product Planning, Technical and Brand teams at Dodge worked together to bring forth the new Durango.
Every year, automakers introduce dozens of new cars, and most of those are redesigns of a previous model. Why are these re-engineered, revamped and revved-up models so important to automakers? What do they really cost? And what do they mean to the bottom line? In this series of infographics, we'll look at the state of redesigns and use the refreshed 2014 Dodge Durango as a case study. The first infographic below details the impact of a redesign on automakers.
"Which SUVs have second- and third-row bench seats?"
Teresa P., Richmond, Ind.
Three-row crossovers have largely displaced the three-row SUV. Dodge's Durango splits the difference, offering SUV capability — and optional Hemi V-8 — with a ride and interior more akin to the crossover set. It hasn't sold nearly as well as the competition's crossovers, but the 2014 version is more competitive — especially when it comes to price and mileage.
The Durango's 2014 midcycle refresh is the first large update for the three-row SUV since its redesign in 2011. We covered the changes before, including the addition of a new eight-speed automatic transmission, which is standard across all trim levels.
Changes also include styling updates and plenty of added technology. The added features for the new model year come with a price increase of exactly zero dollars. The new Durango starts at the same price as last year's model: $30,790 for the base SXT trim (destination included).
Dodge is using an appealing formula for its updated-for-2014 Durango: more features without a price increase. For 2014, the seven-passenger crossover gets refreshed styling, an updated multimedia system and a standard eight-speed automatic transmission. When the Durango goes on sale during the fall of this year, it'll start at $30,790 — the same as model-year 2013 versions (all prices include destination).
SXT, Rallye, R/T and Citadel models return for 2014; the Limited trim level is new. The Durango's two engines also carryover: standard on SXT and Limited versions is the 290-horsepower, 3.6-liter V-6; power is bumped to 295 hp on Rallye and Citadel models. Available on the Limited and standard on R/T trims is the 5.7-liter V-8, good for 360 horsepower.
A new standard eight-speed automatic controlled with a rotary dial is the sole transmission for 2014, and it improves fuel economy. With the V-6, Dodge says the combo is good for up to 25 mpg on the highway; two-wheel-drive 2013 models are EPA rated at 16/23 mpg city/highway with the old five-speed automatic. Model-year 2013 V-8 versions equipped with the six-speed automatic transmission are rated at 14/20 mpg; Dodge says 2014 V-8s should get up to 23 mpg on the highway.
"I want to carry a motorized scooter and don't want a minivan."
Maureen R., Troy
You can configure some of the largest SUVs to seat seven, such as the Chevrolet Suburban and Ford Expedition, so those would be the ones that offer the most cargo space. The Suburban has a maximum 137.4 cubic feet of cargo room; the Expedition has 108.3 cubic feet, and the more carlike-riding Chevrolet Traverse has 116.3 cubic feet. Most minivans offer 140 to 150 cubic feet of total cargo space with the seats folded or removed.
If that's more SUV than you want, here are seven-seat models with more than 80 cubic feet of cargo room: Dodge Durango, 84.5; Ford Flex, 83.2; Honda Pilot, 87.0; Land Rover LR4, 87.4; and Toyota 4Runner, 89.7. There are others, and you might want to investigate the height of the cargo area and how high you would have to lift your scooter to load it into an SUV.
The Cars.com Vehicle Recommender could help you with your search. It does not list cargo volume, but it will help you find SUVs that have other features that you want and fit your budget.
Have a car question you'd like us to answer? Send us an email at email@example.com.Related
The National Highway Traffic Safety Administration has given Chrysler a deadline of June 18 to formally respond to its request for the recall of 2.7 million model-year 1993-2004 Jeep Grand Cherokee and 2002-07 Liberty SUVs, according to the Detroit News. The recall request, due to a problem in the fuel system that could lead to a fire in rear-end crashes, initially was refused by Chrysler; the automaker insists the vehicles meet federal safety standards for fuel-system integrity.
Depending on the automaker's response, NHTSA will decide whether to issue a formal finding and then convene a public hearing, a final step before ordering a recall, the Detroit News reported. The safety agency says Chrysler "contravened industry trends," as well as its own practices in non-Jeep vehicles by placing the fuel tanks in a vulnerable location behind the rear axle. The resulting fires were caused by gas leaking from punctured fuel tanks in rear-end crashes, causing the deaths of 51 people, the Detroit News reported.
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