If you're scratching your head over the high-performance designations from certain luxury brands, Mercedes figures to become just as confusing. The brand's AMG performance badge will grace bona fide AMG cars complete with hand-built engines from Mercedes' Affalterbach plant in southern Germany. But Mercedes will also bequeath the name to AMG-light cars from its mass-market plants as "AMG Sport." You know, in case the brand's recent naming overhaul wasn't complicated enough.
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The first example is the GLE-Class, a coupelike SUV similar to the BMW X6. Once production ramps up, you'll be able to buy a Mercedes-Benz GLE450 AMG Sport or, for all-out performance, a Mercedes-AMG GLE63. Mercedes also replaced the short-lived C400 sedan with the C450 AMG Sport, and it's all but inevitable that we'll see a Mercedes-AMG C63 at some point.
The AMG sub-brand was expected. We reported in November 2014 that Mercedes owner Daimler would relaunch its Maybach and AMG brands with Benz-free nomenclature — respectively, Mercedes-Maybach and Mercedes-AMG. Both initiatives have born fruit: the Mercedes-Maybach S600 sedan and Mercedes-AMG GT sports car.
The AMG multiplication came as a surprise.