With the announcement of more sophisticated, technology-laden versions of the Toyota Avalon, Ford Taurus and Chevrolet Impala, you'd think the state of large, non-luxury family sedans was pretty sound, but think again.
Over just the past five years, the full-size family sedan market has seen its relevance halved, according to R.L. Polk & Co. The segment used to have 15 models, but in recent years that number has dwindled to just seven, says Polk. Subsequently, market share has dropped from slightly above 5% of all vehicles sold to just 2.3% in the first three months of the year, Polk reports. Today, the segment is only one-third the size of the minivan market, a segment long derided as "dead" and already abandoned by big movers and shakers like GM and Ford.