The Chicago Auto Show is traditionally big on floor space and short on new product debuts, and the 2013 edition is no different with just a handful of all-new production and concept cars making their premieres. Editors Mike Hanley, Aaron Bragman, David Thomas and Joe Bruzek crisscrossed the expansive show floor in search of the hits and misses.
2014 Toyota Tundra
Mike Hanley: Winner
It would have been nice to see some frame or powertrain improvements, but the styling changes nicely update the truck. The taller hood makes for a bold front end, and the stamped badge on the tailgate is something you'd typically see on a concept truck. On the show floor, the changes work. Whether it stands a chance in the real world with updated domestic competitors is another thing.
Aaron Bragman: Loser
Lots of us thought that the new 2014 Chevy Silverado and GMC Sierra updates were tepid, but this makes GM's changes look revolutionary. Two elements one can point to — the new grille and the new interior, and neither one looks good. The new headlights and body-colored grille make the Tundra look like a bigger Honda Ridgeline, which is not a positive change. The interior is practically a direct rip-off of the current Ford F-150, and with no changes to the structure or powertrain (a five-speed automatic transmission? Still?), one wonders why Toyota even bothered to change anything.
David Thomas: Winner
I like the updates to the Tundra because it maintains a modern look versus the traditional styling of the domestic trucks on the market. The Tundra is what you think a truck in 2013 should look like. The different treatments to the grille are interesting, too, and everyone seemed to love the stamped-in name on the tailgate. Inside may be a "ripoff," but it is well-executed.
Joe Bruzek: Loser
Is Toyota giving up on the Tundra? It looks that way with hardly significant styling improvements and rip-off of the F-150's interior styling plus no mechanical changes to the truck's capabilities. The Tundra's old interior at least differentiated itself from other pickups with a unique, clean and swoopy design instead of the blocky industrial look it now uses.