Sometimes when you're wearing a tuxedo you've just got to loosen that bowtie so you can breathe a little easier. GM engineers basically used the same concept to improve the performance of the made-for-the-track 2014 Chevrolet Camaro Z/28 by increasing airflow to the radiator — only without having to dress down. Instead, they simply replaced the iconic Chevy bowtie with the newly minted "Flowtie."
During aerodynamics testing, engineers observed that the Z/28's grille was displacing air away from the radiator, impacting engine cooling. Richard Quinn, powertrain cooling development engineer, had an idea that freed up valuable grille real estate without sacrificing brand identity — hollowing out the logo.