The Acura ILX is in a unique position in the marketplace. With a starting price of around $25,000, the premium compact sedan competes with a small set of vehicles that includes the Buick Verano and Volvo C30. These types of vehicles are a growing niche in the market, but is there a big enough difference in sophistication and luxury to choose a premium-brand model over the mainstream car on which it's based?
The 2013 Acura ILX is based off a heavily modified Honda Civic. It features different shock absorbers, a faster steering ratio, a larger-diameter steering shaft, thicker windows and more insulation. Of course, the exterior and interior are completely unique to the Acura.
As for marketing, Honda did a judicious job of making sure the ILX and Civic don't compete on price. A top-of-the-line 2012 Civic EX-L sedan with navigation costs $23,605 and doesn't come with features like automatic climate control or push-button start. These features are included on the $25,900 ILX.