The rodents return: Kia will launch another iteration of its well-received hamster ads, which have appeared in everything from urban centers to robot wars, to shill the popular Soul hatchback. Automotive News cited Korean executives last week saying the automaker will issue a redesigned Soul next year, though it's unclear whether the U.S. will immediately get it. The hamsters will be back, Automotive News reports, but originally, they weren't a sure thing. Marketing chief Michael Sprague told the newspaper that other potential concepts for the ad campaign included boars with backpacks. It's hard to see us grunting much approval, so we're glad Kia went with the furry guys.
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