If J.Lo couldn't sell Fiats, does Charlie Sheen have a chance? Chrysler Group is launching a new ad for the Fiat 500 Abarth model staring the troubled bad-boy actor and his electronic monitoring ankle bracelet. Luckily, Catrinel Menghia, the Romanian model who starred in the car's "Seduction" Super Bowl XLVI commercial also makes a cameo in the new ad.
In the 60-second "House Arrest" spot, Sheen, badly in need of a haircut, joyrides through the hallways of a party-filled mansion behind the wheel of a Fiat 500 Abarth. He power slides to a stop and exits the Abarth with his house-arrest ankle monitor on full display. Sheen, prone to outrageous media stunts and incomprehensible rants, is an unlikely spokesman for the Fiat brand. Or is he?