Watch Cars.com's Super Bowl XLVll Commercial

SBDrama

In our latest Super Bowl commercial, Cars.com shows there's "No Drama" when using our website for online car shopping. If you missed the ad, you can watch it on your computer, smartphone, tablet, mini-tablet — what have you.

This is the first spot in a new campaign that shines a spotlight on Cars.com's approach to drama-free car shopping online no matter which device you've got handy.

Check out the commercial below.

By David Thomas | February 3, 2013 | Comments (0)

Super Bowl Ad Announces Price of 2014 Mercedes-Benz CLA-Class

According to a Mercedes-Benz ad running Sunday during Super Bowl XLVII, you won't have to make a deal with the devil to own a luxury vehicle and enjoy all of the "seductive" side effects that come with it. The 2014 Mercedes-Benz CLA-Class — the automaker's first front-wheel-drive compact sedan — will start at $29,900 when it hits dealerships in September (no word yet on the destination charge), according to the TV spot. The CLA-Class starts higher than many competitors, including the 2013 Audi A3 ($28,165), 2013 Acura ILX ($26,795) and 2013 Buick Verano ($23,965). All competitor prices include destination.

By Matt Schmitz | January 31, 2013 | Comments (3)

Honda Previews New Civic TV Spot Ahead of Rose Bowl

HondaAd

Honda has given fans of its Civic compact a sneak preview of the new advertising coming with the redesigned 2013 model, slated to debut next week during the Rose Bowl game on Jan. 1.

2013 Honda Civic Photo Gallery

The minute-long YouTube spot, entitled "Things Can Always be Better" shows a host of innovative technologies and products, culminating with the new Civic hybrid, sedan and two-door "Si" — interestingly not calling it the Civic coupe. We've embedded the full spot below.

By Aaron Bragman | December 27, 2012 | Comments (0)

Daily News Briefs: July 30, 2012

Kia_hamsters

The rodents return: Kia will launch another iteration of its well-received hamster ads, which have appeared in everything from urban centers to robot wars, to shill the popular Soul hatchback. Automotive News cited Korean executives last week saying the automaker will issue a redesigned Soul next year, though it's unclear whether the U.S. will immediately get it. The hamsters will be back, Automotive News reports, but originally, they weren't a sure thing. Marketing chief Michael Sprague told the newspaper that other potential concepts for the ad campaign included boars with backpacks. It's hard to see us grunting much approval, so we're glad Kia went with the furry guys.

In other news:

By Kelsey Mays | July 30, 2012 | Comments (0)

Daily News Briefs: July 10, 2012

Dodge_Dart

Chrysler will launch the ad campaign for the 2013 Dodge Dart at tonight's Major League Baseball All-Star Game, Automotive News reports. Dubbed "How to Change Cars Forever," the commercial paints a fast-paced montage of how to develop a car sans committees, finance guys and other killjoys. There's even a cameo of New England Patriots quarterback Tom Brady. It might seem odd for Brady to appear in a baseball game, but the campaign should run well into pigskin season. Expect heavier marketing this September, Automotive News says. Dodge's new tagline, "New Rules," shows up at the end of the 90-second spot. The Dart went on sale last month, but inventory is still ramping up. As of today, Cars.com shows less than 1,000 Darts in national inventory. Click below to watch the ad.

By Kelsey Mays | July 10, 2012 | Comments (2)

Check Out Cars.com's New Singing Commercials

Harmonica Blues

What can we say? Cars.com had a surprise hit with its Super Bowl XLVI commercial. Sure, some folks might not have been fans at first, but the little ditty has crept into the public's consciousness. At least that’s what everyone on Twitter keeps saying including a few famous folks like Jenna Fischer from NBC's "The Office" and Terrell Thomas of the New York Giants.

Now Cars.com is rolling out two more spots with musically inclined car shoppers in them.

Check out both ads on our Facebook page.

By David Thomas | March 9, 2012 | Comments (5)

Fiat Taps Charlie Sheen for New Ad

500 abarth
If J.Lo couldn't sell Fiats, does Charlie Sheen have a chance? Chrysler Group is launching a new ad for the Fiat 500 Abarth model staring the troubled bad-boy actor and his electronic monitoring ankle bracelet. Luckily, Catrinel Menghia, the Romanian model who starred in the car's "Seduction" Super Bowl XLVI commercial also makes a cameo in the new ad.

In the 60-second "House Arrest" spot, Sheen, badly in need of a haircut, joyrides through the hallways of a party-filled mansion behind the wheel of a Fiat 500 Abarth. He power slides to a stop and exits the Abarth with his house-arrest ankle monitor on full display. Sheen, prone to outrageous media stunts and incomprehensible rants, is an unlikely spokesman for the Fiat brand. Or is he?

By Jennifer Geiger | March 2, 2012 | Comments (5)

The Top 10 Car Commercials of Super Bowl XLVI

VWSuperBowl

This year, automakers blitzed the commercial breaks of perhaps the most watched football game of all time like never before. Some automakers like Chevy had five different commercials, and Kia had three. How did they do? We rate the top 10 below along with the YouTube videos of each. Don’t worry; we’ve also posted all the ads we didn’t think rated well, so you can fully weigh in with your own ratings.

By David Thomas | February 6, 2012 | Comments (4)

Help Raise $100,000 for Cars Cares

CarsCares_blog
Super Bowl XLVI will once again have millions of people tuning in … for the commercials. Between the Manning/Brady showdown you'll see Cars.com's commercial, "Confident You." While the commercial is playing, use the popular mobile application Shazam to tag it and Cars.com will donate $1 to one of seven deserving charities.

You can vote on which charity should receive the maximum donation of $100,000 by visiting Cars.com's Facebook page, where you can now watch Cars.com's Super Bowl commercial. However, the Shazam tag won’t go into effect until Super Bowl Sunday on Feb. 5.

Cars Cares on Facebook

By David Thomas | January 28, 2012 | Comments (0)

Watch the Cars.com Super Bowl Commercial

Carscomsuperbowl

Cars.com is advertising in its fifth Super Bowl on Feb. 5 at Super Bowl XLVI, but you can see the commercial, "Confident You," starting today. Just go to our Facebook page and you’ll be greeted with the 30-second spot.

While on Facebook, take a second to vote for a deserving charity as part of a $100,000 donation Cars.com will make on Feb. 20.

Cars.com Super Bowl Commercial

By David Thomas | January 26, 2012 | Comments (0)

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