'Lincoln Lawyer' Star McConaughey Tabbed for Lincoln Ads

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Don't drive a Lincoln? Matthew McConaughey thinks it'd be a lot cooler if you did.

Earlier this year, the Hollywood A-lister's so-called McConaissance was fully realized when he won the Oscar for his "Dallas Buyers Club" performance. Now, Ford is hoping the born-again serious actor — who'd become a bit of a punchline in recent years, starring in poorly received romantic comedies and, like, "Surfer, Dude" before a string of prestige pieces and box-office hits rescued his rep — can bring some of that same McConaughey mojo to the flagging luxury brand.

Related: Godzilla Bites Off a Mouthful in New Fiat 500L Ad

According to The Detroit News, Lincoln announced today that it is partnering with the star on a two-year deal that will bring McConaughey's famous face and Texas drawl to a series of TV and online ads. The spots are slated to begin next month and focus on the 2015 MKC compact crossover.

By Matt Schmitz | August 21, 2014 | Comments (1)

Kia Super Bowl Ad Takes 2015 K900 for a Ride in 'The Matrix'

An automaker's Super Bowl XLVIII TV ad will mark the return of "The Matrix," but it's not an announcement of the revival of Toyota's defunct hatchback. Instead, Kia has co-opted the imagery of the blockbuster sci-fi film trilogy in its TV spot, "The Truth," to challenge the world's presumptions about luxury vehicles. The 2015 K900, Kia's all-new premium rear-wheel-drive sedan, boasts the automaker's first V-8 and is being positioned as the Korean automaker's most aggressive foray into the luxury realm.

2015 Kia K900: Up Close

In the ad, which is set to debut during Sunday's Super Bowl, we find that ever-faithful, Neo-evangelizing "Matrix" guru Morpheus has not ended up quite as we might've expected after the saga's climatic war against the machines. The character, played by actor Laurence Fishburne, evidently is now working as an upscale-restaurant valet — albeit not one content just to pull your car around and pocket his tip. Morpheus informs a well-dressed couple that "it is the world of luxury that has been pulled over your eyes" and offers them a familiar color-coded choice to learn the truth or continue living a lie. You can guess which one they opt for, resulting in a heavily referential ride replete with evil agents, bending spoons and bullet-time explosions — plus a rather confounding opera performance by our hero. Watch the commercial above.

By Matt Schmitz | January 29, 2014 | Comments (2)

Jaguar Spoofs Mercedes' Chicken Ad

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It's always fun to see car marketers duke it out, be in on billboards (and the occasional balloon) or ever-popular ads gone viral. Audi is usually the one taking swipes at its German competitors, but Jaguar has the latest ad — and it goes right after the icon of all luxury sedans, Mercedes-Benz's redesigned S-Class.

Naturally, you'd expect to see lots of fast-paced shots where an XJ thumps an S550 'round the Nürburgring, no? Well, there's none of that. In fact, no single vehicle is shown.

But there are chickens. Lots of chickens.

By Kelsey Mays | December 30, 2013 | Comments (5)

Most-Read Car Reviews of the Week

2014InfinitiQ50

Why do automakers spend a ton of money on TV commercials? Because it sends people to the internet to find out more. The 2014 Infiniti Q50 has been at the No. 2 spot for the past two weeks, essentially since the day it went live. This week it surpassed the Jeep Cherokee at No. 1 thanks to an onslaught of commercials touting the car's precollision system.

1. 2014 Infiniti Q50
2. 2014 Jeep Cherokee
3. 2013 Toyota RAV4
4. 2013 BMW 328i
5. 2014 Subaru Forester
6. 2013 Subaru XV Crosstrek
7. 2013 Toyota Avalon
8. 2014 Kia Cadenza
9. 2013 Chrysler 200
10. 2013 Nissan Altima

By David Thomas | September 1, 2013 | Comments (0)

Tips for Effectively Advertising Your Used Car

PlacingUsedCarAd

"It Pays to Advertise" may have been a farce on Broadway, but it's no joke where selling your used car is concerned. You'll want to stage your advertisement just right to put the vehicle in the best possible light if you want a quick sale. Follow the link below and consider our tips for placing an effective ad, such as using plenty of photos from all different angles, highlighting the attributes you've most enjoyed and being specific in your descriptions.

Placing an Effective Ad

By Matt Schmitz | June 15, 2013 | Comments (0)

Mercedes-Benz Lets You Light Up Your Hood Ornament

Mercedes-Benz's new dealer-installed illuminated logo option kind of looks like the glowing arc reactor in Iron Man's chest — though anyone who's seen the blockbuster films knows Tony Stark's luxury brand of choice is Audi. Still, it's not Robert Downey Jr. who stars in Mercedes-Benz's new commercial, but the automaker's three-pointed star itself, now illuminated with LED and light-tube technology to further punctuate the point, just in case the standard iconic logo wasn’t enough for luxury shoppers.

The video ad, posted to YouTube on Wednesday, features a photographic retrospective of Mercedes models through the decades that have borne the three-pointed star; it's accompanied by a sweeping orchestral score. The ad tempts viewers with the taglines, "Mercedes-Benz has offered the star for years … now we even make it shine," and "Discover the Illuminated Star."

By Matt Schmitz | June 6, 2013 | Comments (4)

Sorry, Spocks; Mercedes-Benz CLS550 Handles Golf Clubs Just Fine

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By now you, and 1.8 million other people, have seen the humorous Audi S7 commercial on YouTube featuring past and present "Star Trek" Spock actors Leonard Nimoy and Zachary Quinto.

It's a great ad that cleverly shows the rivalry between automakers. But we've got a problem with the depiction of poor Leonard Nimoy not being able to fit his clubs in the CLS' trunk.

Why?

Well, because we fit a set of clubs in there just fine. Actually, it was two sets and an overnight bag.

By David Thomas | May 8, 2013 | Comments (0)

Have You Seen Cars.com's Latest Drama-Deficient Commercials?

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If you watched Super Bowl XLVII last month — as more than 108 million people did — you likely caught Cars.com's ad in which a couple seeking a bit of drama in their car-buying experience inadvertently find themselves in possession of a wolf pup much to the toothy chagrin of its protective mother.

That was just the first in a series of unfortunate events for characters in Cars.com's similarly humorous follow-up spots advertising its "All Drive. No Drama." campaign. Each of the three new TV ads finds drama-coveting characters getting what they asked for: a mother and father being overly honest with their daughter in the face of sibling rivalry; a rebellious corporate employee refusing to be a yes-man in a board meeting; and a husband and wife making a (literally) pregnant pause in their conversation with a car salesman.

Check out all three spots below.

By Matt Schmitz | March 4, 2013 | Comments (3)

How The Automakers Scored in Super Bowl XLVII

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Wondering which of the automakers that advertised in Super Bowl XLVII got the biggest bang from their buck, whether it was from social buzz (people tweeting or posting on Facebook) or through driving consumers to Cars.com to search for their cars and trucks?

Well, we've got answers for you. The winner on the buzz front was Ram, whose "Farmer" ad featuring the voice of the late radio great Paul Harvey drew lots of accolades. As for driving consumer action, Toyota took home the trophy. Check out our infographic below for all the details. Click on it for a larger version.

By Patrick Olsen | February 6, 2013 | Comments (0)

Grading Super Bowl XLVII's Car Commercials

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Every year it's easy to say that the Super Bowl commercials aired between plays often get more attention than the action on the field. As in previous years, we grade the commercials that automakers have spent millions of dollars on to woo car shoppers. Check out our scores and the full videos below, and if you haven't seen it already, Cars.com had a spot in the big game, too.

By David Thomas | February 3, 2013 | Comments (3)

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