Don't drive a Lincoln? Matthew McConaughey thinks it'd be a lot cooler if you did.
Earlier this year, the Hollywood A-lister's so-called McConaissance was fully realized when he won the Oscar for his "Dallas Buyers Club" performance. Now, Ford is hoping the born-again serious actor — who'd become a bit of a punchline in recent years, starring in poorly received romantic comedies and, like, "Surfer, Dude" before a string of prestige pieces and box-office hits rescued his rep — can bring some of that same McConaughey mojo to the flagging luxury brand.
According to The Detroit News, Lincoln announced today that it is partnering with the star on a two-year deal that will bring McConaughey's famous face and Texas drawl to a series of TV and online ads. The spots are slated to begin next month and focus on the 2015 MKC compact crossover.