Social Media Campaign Aims to Prevent Child Deaths in Hot Cars

ChildHeatstrokePrevention

Children dying in hot cars are gruesome headlines we're unfortunately confronted with every summer. Just a week ago, according to the Los Angeles Times, the 18th child this year in the U.S., a 10-month-old girl in Kansas, died after being left behind in a car.

Related: Never Leave Kids in Cars Unattended

Heatstroke is the leading cause of non-crash vehicle fatalities for children younger than 14, occurring about once every 10 days, according to the National Highway Traffic Safety Administration. Last year alone, 44 children in the U.S. lost their lives after being left unattended in vehicles. More than half of children who have died from vehicular heatstroke were left in the car by their parent or caregiver, NHTSA said. These tragedies often occur because harried parents forget that their child is in the car, whether because of a change in routine or the child is sleeping.

To help raise awareness, NHTSA is partnering with Safe Kids and the Administration for Children and Families on an all-day social-media event today, and is calling on the public to participate.

The campaign asks participants to join the safety agencies in posting messages on Twitter and Facebook every half-hour from 8 a.m. to 4 p.m. using the hashtags #checkforbaby and #heatstrokekills.

Ford, working with the NHTSA, created the infographic below to help spread the message about this safety topic. You can click on the image below for a larger version.

FordHeatstrokePreventionInfographic500

Justin Sullivan/Getty Images News/Thinkstock

By Matt Schmitz | July 31, 2014 | Comments (2)

Comments 

Charles seifert

I have a solution for this and it will be inexpensive for the makers of car seats to implement. I just don't know where to turn to get my idea rolling?

We have a solution to theses tragedies. Most remedies to this problem require the driver to be proactive regarding safety. IE. put your purse, shoe or other article in the front/back seat to remind you to check for a child. This is all well and good, but will soon become "old hat". We at Bee-Alert Safety Products have developed and patented an alarm that verbally reminds
the driver to check the car seat every time the driver opens the door. It is light activated and lasts 9 seconds or when you close the door. Please check out our website for a better understanding of the bee-alert alarm. www.bee-alert. com
Below you will so me of the people who have tested our product. I would like to send you some free samples if you would send me the address. rzachar@bee-alert.com
This past Wednesday we were interviewed by WTOC in Savannah Ga. for their Mid Morning Live show.
Like seat belts, you never know when you save a life, but you certainly know when a child dies.

Thank you for your time and consideration.

Richard Zachar Managing Partner. Link:
http://www.wtoc.com/video?clipId=10420679&autostart=true
http://www.wtoc.com/story/26153741/new-technology-to-help-prevent-children-left-in-cars

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