Dodge Means Performance: SRT Comes Back to the Fold


With the Chrysler brand headed for mainstream battle against the likes of Ford, Hyundai, Honda and Chevrolet, the Dodge brand is about to take a much more specialized route: performance, and lots of it.

The bigger news: The SRT brand is being folded into Dodge, ending the confusion of whether it was something separate and apart. The focus on performance and the new directive not to compete with Chrysler brand means that some models will be discontinued, namely the Avenger midsize sedan and Grand Caravan minivan.

What Jeep's Future Looks Like

High-performance variants of the Dart and Journey are on tap, with high-output turbocharged engines; the SRT versions of the Challenger and Charger will get supercharged Hemi V-8 engines. Here's what to expect from the Dodge brand over the next five years:

  • This year, the Challenger coupe and Charger sedan are refreshed (already introduced at the 2014 New York International Auto Show). The Challenger SRT arrives in August, while the Charger SRT comes in January 2015; both will receive supercharged Hemi V-8 engines.
  • The Viper goes back to being a Dodge as God intended, and it will receive a refresh in summer 2015.
  • An all-new Dart comes in mid-2016, joined by a high-output turbocharged Dart SRT version in late 2016.
  • The Journey midsize SUV gets an all-new version in mid-2016; it will be redone to be a much more performance-oriented model and joined by a first-ever high-output turbocharged Journey SRT in early 2017.
  • An all-new subcompact Dodge sedan and hatchback arrive in early 2018.
  • The Challenger and Charger get redesigned in mid-2018, with new SRT versions to follow later, in late 2018. photo by Evan Sears



This plan seems the most muddled. Performance and not trying to overlap with Chrysler is weak brand positioning.


I'm reading elsewhere that the Dart will not be all-new in 2016 but will get a refresh.


I think killing off the Durango is not the best decision in the world. Durango has a fairly good reputation behind it.


Dodge is the Uncle Rico of the automotive world.

Post a Comment 

Please remember a few rules before posting comments:

  • If you don't want people to see your email address, simply type in the URL of your favorite website or leave the field empty.
  • Do not mention specific car dealers by name. Feel free to mention your city, state and brand.
  • Try to be civil to your fellow blog readers. This blog is not a fan or enthusiast forum, it is meant to help people during the car-buying process and during the time between purchases, so shoppers can keep a pulse on the market.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
view posting rules

If you have a TypeKey or TypePad account, please Sign In

Search Results

KickingTires Search Results for

Search Kicking Tires

KickingTires iPhone App