2014 Toyota 4Runner Gets 30th Anniversary Discounts
Toyota will commemorate the 30th anniversary of its 4Runner — which the automaker introduced as a 1984 ½ model — with discounts of up to $1,000 on the rugged SUV.
Regardless of driveline (rear- or four-wheel drive), SR5 and Trail models are eligible for a $500 discount. SR5 Premium and Trial Premium models get $750 off, while Limited models get $1,000 off. The incentives are available now.
Prior to the 30th anniversary deal, Toyota listed no January incentives nationwide on the SUV. The automaker's press release was light on specifics, but Toyota spokesman Sam Butto said the deal will continue through 2014.
Editor's note: This post was updated on Feb. 19 to include comments by Toyota's spokesmen on the program's length.
Cars.com photo by Matt Avery