The Cadillac Crest Then and Now

Cadilac_logo_THEN2_500

Cadillac not only unveiled an all-new 2015 ATS coupe at the 2014 North American International Auto Show in Detroit today, it also officially debuted a new crest adorning the grille and trunk.

More 2014 Detroit Auto Show Coverage

The current crest with its laurels has been used with slight variations for decades despite the brand’s previous designs shown in the image above. The new logo (below) drops the laurels and gets wide...like real wide.

Cadilac_logo_NOW2_500

It's a thoroughly modern look that matches the sharp-edged style Cadillac has been implementing in its cars for the past few years and will adorn all new Cadillacs going forward. Let us know what you think in the comment section below.

Comments 

Kj

Yuck! This new crest does nothing for me. I like the 1932 crest much better.

Jay

Should have kept the old one. Looked classier. However, as long as they didn't bring back the "ducks" in the '80's logo I'm ok with it...

Nance

Absolutely ugly! Precious is much classier!

Rob

Reminds me of the Transformers icon....

Todd

Disgusting!!!
If Cadillac, feels as though that they must change the emblem, why can't they let the consumer choose the emblem, that they want from the past? I one who prefers the looks of 1914, 1915, and 1925.

carma

Todd,
Good idea. Cadillac should offer a "heritage package" offering a choice of cadillac crests as part of the trim package, at extra cost, of course. Nice way to customize and personalize your car and just might add to future collector value too.

\joe\

crest? Are we talking of toothpaste

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