The Cadillac Crest Then and Now


Cadillac not only unveiled an all-new 2015 ATS coupe at the 2014 North American International Auto Show in Detroit today, it also officially debuted a new crest adorning the grille and trunk.

More 2014 Detroit Auto Show Coverage

The current crest with its laurels has been used with slight variations for decades despite the brand’s previous designs shown in the image above. The new logo (below) drops the laurels and gets real wide.


It's a thoroughly modern look that matches the sharp-edged style Cadillac has been implementing in its cars for the past few years and will adorn all new Cadillacs going forward. Let us know what you think in the comment section below.



Yuck! This new crest does nothing for me. I like the 1932 crest much better.


Should have kept the old one. Looked classier. However, as long as they didn't bring back the "ducks" in the '80's logo I'm ok with it...


Absolutely ugly! Precious is much classier!


Reminds me of the Transformers icon....


If Cadillac, feels as though that they must change the emblem, why can't they let the consumer choose the emblem, that they want from the past? I one who prefers the looks of 1914, 1915, and 1925.


Good idea. Cadillac should offer a "heritage package" offering a choice of cadillac crests as part of the trim package, at extra cost, of course. Nice way to customize and personalize your car and just might add to future collector value too.


crest? Are we talking of toothpaste


New one looks generic, it better suits an asian car not a cadillac! (Cadillacs are getting smaller rougher like asian cars anyways) ....The previous emblem was better, just like older cadillac rides, previous emblem looks great, especially if put as hood ornament

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