Study: Men Want Luxury Cars, Women Want Crossovers


If men are from Mars and women are from Venus, the Martians drive high-end European sports cars — and their counterparts like the high perch of a crossover SUV. So says a survey from, a classified-ads site in Woburn, Mass.

Survey: Men Prefer Red, Women Prefer Silver

If you're familiar with popular stereotypes then it's likely little surprise that women prefer crossovers (67 percent more likely than men to prefer), while men prefer luxury sports cars (four times more likely than women to prefer).

The study by, which partners with, looked at more than 30 million used-car listings and coded by names from "hundreds of thousands of requests" from interested shoppers, ignoring genderless names like Sandy or Tracy.

You'd think crossovers' higher driving positions would appeal to women, who are, on average, 5.5 inches shorter than men. But also said men are three times more likely than women to prefer pickup trucks — which excel in utility and capability, to be sure, but also rank among the highest-riding cars you can buy.

Interestingly, the poster car for soccer moms — the minivan — rated equally among men and women. Why? Editor-in-Chief Patrick Olsen once framed the debate, which suggests that some men are less style conscious and just want the utility.

Still, that doesn't translate to other categories. Men like older cars; they're 26 percent more likely than women to choose 1999 or older models, found. Men also like Cadillac (twice as likely as women to prefer), Jaguar (2.1 times more likely), now-defunct Hummer (2.8 times), Porsche (4.6 times) and Maserati (10 times) — all pricey luxury brands. Women, meanwhile, prefer Volkswagen (56 percent more likely as men to prefer), Scion (58 percent), now-defunct Saturn (63 percent), Hyundai (67 percent) and Kia (twice as likely).

Oh, and women are 30 percent more likely than men to prefer station wagons and 40 percent more likely to prefer four-cylinder engines, said. Tell that to Managing Editor David Thomas, who's on his second four-cylinder Subaru Outback. Maybe Thomas' wife held sway in that decision.

Read the full survey here.


Post a Comment 

Please remember a few rules before posting comments:

  • If you don't want people to see your email address, simply type in the URL of your favorite website or leave the field empty.
  • Do not mention specific car dealers by name. Feel free to mention your city, state and brand.
  • Try to be civil to your fellow blog readers. This blog is not a fan or enthusiast forum, it is meant to help people during the car-buying process and during the time between purchases, so shoppers can keep a pulse on the market.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
view posting rules

If you have a TypeKey or TypePad account, please Sign In

Search Results

KickingTires Search Results for

Search Kicking Tires

KickingTires iPhone App