Kia Super Bowl Ad Takes 2015 K900 for a Ride in 'The Matrix'

An automaker's Super Bowl XLVIII TV ad will mark the return of "The Matrix," but it's not an announcement of the revival of Toyota's defunct hatchback. Instead, Kia has co-opted the imagery of the blockbuster sci-fi film trilogy in its TV spot, "The Truth," to challenge the world's presumptions about luxury vehicles. The 2015 K900, Kia's all-new premium rear-wheel-drive sedan, boasts the automaker's first V-8 and is being positioned as the Korean automaker's most aggressive foray into the luxury realm.

2015 Kia K900: Up Close

In the ad, which is set to debut during Sunday's Super Bowl, we find that ever-faithful, Neo-evangelizing "Matrix" guru Morpheus has not ended up quite as we might've expected after the saga's climatic war against the machines. The character, played by actor Laurence Fishburne, evidently is now working as an upscale-restaurant valet — albeit not one content just to pull your car around and pocket his tip. Morpheus informs a well-dressed couple that "it is the world of luxury that has been pulled over your eyes" and offers them a familiar color-coded choice to learn the truth or continue living a lie. You can guess which one they opt for, resulting in a heavily referential ride replete with evil agents, bending spoons and bullet-time explosions — plus a rather confounding opera performance by our hero. Watch the commercial above.

Comments 

Lexus in India is a dream car for every aficionado. However it is a luxury car and cannot be owned by anyone without loan. Getting loan sanctioned is not an easy job. Keeping the dream and desire of very individual, many renowned pre owned car dealers have now taken out various schemes. In these schemes one can get loan sanctioned for luxury cars such as Used Lexus in India.

Portia

Best Superbowl ad EVAH! Well done; it brought me here. I really thought KIA? Now, I'm thinkin....hmmm, KIA....? Don't get why y'all exclude a manual transmission....

Post a Comment 

Please remember a few rules before posting comments:

  • If you don't want people to see your email address, simply type in the URL of your favorite website or leave the field empty.
  • Do not mention specific car dealers by name. Feel free to mention your city, state and brand.
  • Try to be civil to your fellow blog readers. This blog is not a fan or enthusiast forum, it is meant to help people during the car-buying process and during the time between purchases, so shoppers can keep a pulse on the market.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
view posting rules

If you have a TypeKey or TypePad account, please Sign In

Search Results

KickingTires Search Results for

Search Kicking Tires

KickingTires iPhone App
Ask.cars.com