Dodge, Scion Bring Limited Editions to Detroit

Dart-blacktop

Detroit's debuts won't just be all-new concepts and productions; several automakers are announcing special-edition versions of existing models.

With its new Monogram Series, Scion hopes to embroider its name onto car shoppers' minds in association with premium features. The Toyota-owned brand announced today that the limited-edition versions of the 2014 FR-S and tC — debuting at the 2014 North American International Auto Show next week in Detroit — outfit the coupes with a host of premium features. The Monogram Series' first run will include only 2,000 of the FR-S rear-wheel-drive sports car and 2,500 of the tC front-wheel-drive coupe, both are set to hit dealerships in February.

Scion Series 10 Limited Editions Celebrate Brand's 10th Birthday

In the FR-S, standard Monogram features include leather seats with Alcantara simulated suede inserts; a BeSpoke Premium Audio system with navigation and connected services; high-intensity-discharge headlamps with LED running lights; dual-zone automatic climate control; heated front seats and side mirrors; a color-keyed rear spoiler; and a rear-seat center armrest. The Monogram FR-S starts at $28,155 with a six-speed manual transmission and $29,255 with a six-speed automatic, plus an additional $395 for the exterior Whiteout color. Base 2014 FR-S models start at $25,455; all prices include a $755 destination charge.

2014SciontC

The Monogram tC comes with leather-trimmed seats with perforated inserts; the BeSpoke Premium Audio system with navigation and connected services; heated front seats; a leather shift knob; a rear window wiper; a color-keyed, low-profile spoiler; an upgraded center console lid with accent stitching; and upgraded interior door trim. The Monogram tC starts at $22,155 with the manual and $23,155 with the automatic. Base 2014 versions of the tC start at $19,965, including destination.

Dodge also announced this week that its lineup of Blacktop packages is expanding with the 2014 Dart. The factory customization package — already offered on the Charger, Challenger, Avenger, Journey and Grand Caravan — includes unique 18-inch Glass Black wheels and side mirrors as well as a unique sport interior.

The "sinister"-looking upgrades come at an additional charge of just $295 more than the Rallye Appearance Group on which the new package is based, complementing the Dart's 2.4-liter engine that makes 184 horsepower and 174 pounds-feet of torque. The Blacktop Dart will begin arriving at dealerships in first-quarter 2014 and starting at $20,280, including a $995 destination charge.

Comments 

I think the premium lines will give the vehicles more prestige and also make it more appealing to racing enthusiasts and perhaps even collectors. Touches like limited edition seats, racing strips etc are also nice in addition to more powerful engines.

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