Women Make Car-Shopping Comeback

Woman_car_shopping

When it comes to car shopping, women are returning to the driver's seat.

Bandon, Ore.-based CNW Marketing Research says women in December were responsible for more than 39 percent of all money spent on new cars. That's down from 45.5 percent in 2006, but it's above the 36 percent spent by women during the worst of the 2008-2009 recession.

That isn't surprising, given the downturn stung a little less for women. It's not to say women fare better overall; a large wage gap still persists. But during the past decade, that gap has barely moved — while unemployment has shifted. The jobless rate was identical among men and women in the labor force in the mid-2000s — 5.1 percent in 2005 and 4.6 percent in 2006, according to the Bureau of Labor Statistics. From 2007 on, however, unemployment among men outpaced that of women. In 2010, 10.5 percent of men and 8.6 percent of women were unemployed. As of November 2013, the most recent month of data, unemployment affected 7.3 percent of men and 6.7 percent of women.

Take that to the car-shopping front, and women aren't necessarily buying more cars — but they are buying pricier ones.

"During the recession, women bought some of the least expensive cars, if they bought a new car at all," CNW President Art Spinella said. "What we're seeing now is that the women who are coming back to market now are starting to buy midlevel — when it comes to accessories and bells and whistles — as opposed to entry-level variations of those models."

Men still pile on the options, though. "Guys tend to want to put everything on them," Spinella said. "Women almost kind of reined them back into some sort of reality."

That influence comes even as men think they're in the driver's seat. A poll among new-car owners in December 2012 by the Alliance of Automobile Manufacturers found 72 percent of men believe they had the most influence over the purchase, but 60 percent of women thought they had the most say.

Who's right? The jury's still out. But CNW's numbers suggest women's clout at the dealership has grown. "Women influence car buying more now," Spinella said. "At the same time, they influence pricing of the cars that are bought more now."

Related
Survey: Men Prefer Red, Women Prefer Silver
Car Crash Deaths Higher for Young Women
More Automotive News

By Kelsey Mays | December 30, 2013 | Comments (2)

Comments 

TH

Frankly, I have yet to meet a married man who has managed to buy a car without the approval of the home minister...with or without her laying her feet at the dealership... so these statistics only count for singles I guess

Couple should always consult with each other before big purchases such as a car, but it is good to see women having a bigger part of the car buying experience.

Post a Comment 

Please remember a few rules before posting comments:

  • If you don't want people to see your email address, simply type in the URL of your favorite website or leave the field empty.
  • Do not mention specific car dealers by name. Feel free to mention your city, state and brand.
  • Try to be civil to your fellow blog readers. This blog is not a fan or enthusiast forum, it is meant to help people during the car-buying process and during the time between purchases, so shoppers can keep a pulse on the market.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
view posting rules

If you have a TypeKey or TypePad account, please Sign In

Search Results

KickingTires Search Results for

Search Kicking Tires

KickingTires iPhone App
Ask.cars.com